Subaru Canada Drives Momentum with Best July Ever

  • Momentum builds towards a new annual sales record with 28,125 units retailed to date in 2016.
  • Record-breaking July for Crosstrek, Outback and WRX STI line.

MISSISSAUGA, ON, Aug. 3, 2016 /CNW/ - Subaru Canada, Inc. (SCI) today announced record-breaking July sales with 4,210 units retailed in July, an increase of 4.1 percent. Subaru Canada's year-to-date sales are up 2.2 percent with 28,125 units sold during the first seven months of 2016, representing the Japanese automaker's highest year-to-date results ever. Heading into the second half of 2016 with milestone year-to-date results puts Subaru Canada in a good position to achieve its fifth consecutive annual sales record.

Subaru's compact crossover, the Crosstrek, enjoyed sales growth of 6.5 percent with 840 units sold this past July. The Outback, Subaru's SUV alternative, moved 964 units to propel sales with a skyrocketing increase of 40.5 percent this month over the same period last July. Subaru's performance sedan, the WRX STI, celebrated its best July ever with 404 of the turbocharged rally icons retailed, an impressive increase of 30.7 percent.

"Subaru Canada is steadily working towards its fifth consecutive annual sales record," says Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "Our fundamental approach of product-focused selling and strong dealership network attract more and more Canadians to the brand. With brand new product on an all-new platform launching late this fall, Subaru is set to achieve unprecedented sales success."

July


4,210

Month's actual

4,043

Previous year (same month)

167

Difference

4.1%

MTD sales vs. STLY



28,125

2016 YTD

27,515

2015 YTD

610

Difference

2.2%

YTD sales vs. STLY



4,210

Q3 2016

4,043

Q3 2015

167

Difference

4.1%

Current quarter sales vs. STLY

 

About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 92 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @Subaru_Canada on Twitter.

SOURCE Subaru Canada Inc.

For further information: Julie Lychak, (905) 568-4959, jlychak@subaru.ca; Naomi Kislanski, (905) 568-4959, nkislanski@subaru.ca; Sebastien Lajoie, Media Relations, Quebec Region, (514) 336-0600, slajoie@subaru.ca

RELATED LINKS
http://www.pr.subaru.ca

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