Students, Teachers and Communities Supporting Habitat

National writing contest in support of Habitat for Humanity Canada Kicks Off

TORONTO, Oct. 1, 2015 /CNW/ - Genworth Canada is calling upon young students to help make the dream of homeownership possible for more Canadian families in need.

Today, Genworth Canada kicks off its ninth annual Meaning of Home Contest in support of Habitat for Humanity Canada. The contest invites grade 4, 5 and 6 students across Canada to submit a written essay about what home means to them for a chance to direct $50,000 to a Habitat for Humanity affiliate of their choice.

"I am proud to say that through the Meaning of Home contest, Genworth Canada has directed more than $800,000 to Habitat affiliates across the country," said Anita Booth, Director, Marketing and Community Relations with Genworth Canada. "Having spoken with many participating students and teachers over the years, it's gratifying to see how the contest has helped empower youth to effect change and raised awareness of the need for more affordable housing."

Genworth Canada donates an additional $5 to local Habitat affiliates for each entry submitted, so every grade 4, 5 and 6 student across Canada has the ability to raise money towards Habitat builds in their own community.

"The funds donated through the Meaning of Home writing contest are extremely valuable to our affiliates across the country," says Mark Rodgers, President and Chief Operating Officer of Habitat for Humanity Canada.  "This contest is a role model for corporate social partnerships and we are extremely grateful to Genworth Canada and all participating students and teachers for their support."

Contest Facts

  • The Meaning of Home Contest opens Thursday, October 1 and the final date to submit entries is Monday, November 9, 2015.
  • The winner receives a $50,000 donation from Genworth Canada to direct to the Habitat Affiliate of their choice, as well as an iPad, a pizza party for his or her classroom and a $1,000 donation to their school.
  • Five runners up each receive $5,000 to donate to their local Habitat Affiliate, a pizza party for their classroom and an iPod. 
  • Students are also invited to submit a video on what home means to them. Video entries are entered into a separate draw for an iPod.

For more information on contest rules, or to submit an entry, visit www.meaningofhome.ca. The contest winner and runners-up will be announced in January, 2016.

About Genworth Canada

Genworth MI Canada Inc. (TSX: MIC) through its subsidiary, Genworth Financial Mortgage Insurance Company Canada (Genworth Canada), is the largest private residential mortgage insurer in Canada. The Company provides mortgage default insurance to Canadian residential mortgage lenders, making homeownership more accessible to first-time homebuyers. Genworth Canada differentiates itself through customer service excellence, innovative processing technology, and a robust risk management framework. For more than two decades, Genworth Canada has supported the housing market by providing thought leadership and a focus on the safety and soundness of the mortgage finance system. As of June 30, 2015, Genworth Canada had $6.2 billion total assets and $3.4 billion total shareholders' equity. Find out more at www.genworth.ca.

About Habitat for Humanity Canada

Founded in 1985, Habitat for Humanity Canada is a national, non-profit organization working towards a world where everyone has a safe and decent place to live. With the help of over 63,000 volunteers every year and 58 affiliate organizations from coast to coast, their mission is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to break the cycle of poverty in Canada and around the world. For more information, please visit www.habitat.ca.

SOURCE Genworth Canada

For further information: or to arrange interviews, please contact: Lisa Azzuolo, Vice President, Marketing and Communications, Genworth Canada, 905.287.5520 or Lisa.Azzuolo@genworth.com; Meghan Reddick, Vice President, Marketing and Communications, Habitat for Humanity Canada, 416.644.0988 x385 or mreddick@habitat.ca; Chris Ide, National Director, Major and Corporate Gifts, Habitat for Humanity Canada, 416.644.0988 x360 or cide@habitat.ca


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