Steaking a Claim: SUBWAY® Restaurants Introduces New Shaved Steak with no Artificial Flavours, Colours or Preservatives

Latest Commitment to Making Products Even Better

TORONTO, Nov. 9, 2015 /CNW/ - The SUBWAY® restaurant chain has introduced to customers a new shaved steak at the more than 3,200 restaurants across Canada. The shaved steak contains no artificial flavours, colours or preservatives. This is the latest menu improvement announced as part of the SUBWAY® brand's journey to make the food it serves even better.  

The shaved steak follows the introduction of other products in Canada, such as our bread, which contains no artificial colours, flavours or preservatives. It is consistent with the brand's commitment to remove all artificial colours, flavours and preservatives from all of its sandwiches in North America over the next 14 months.

According to Elizabeth Stewart, Director Corporate Social Responsibility for the SUBWAY® brand, these changes will be made without sacrificing taste. Five years ago the R&D team worked with suppliers to start reducing sodium as well as high fructose corn syrup from its products.

Since its opening 50 years ago, the SUBWAY® chain, one of the first open kitchen concepts, always makes its sandwiches and salads right up front where everything is seen and with the customers input on making their perfect sandwich using a wide variety of freshly baked bread, lean meats, vegetables and toppings.

"Back in 1965, when Fred DeLuca and Dr. Peter Buck opened their first sandwich shop, they had a simple goal: give their neighbours and customers easy access to good, quality food at a great value," Elizabeth said. "Today, SUBWAY® has thousands of locations, but we still uphold the same standards.  We are committed to choice and quality, but we also take wellness and environmental responsibility very seriously. The new shaved steak we are introducing in Canada is a perfect example of how we plan to continuously improve to serve our customers." 

SUBWAY® Canada Facts:
2015 - Shaved steak contains no artificial colours, flavours or preservatives.
2015 - Flatbread contains no artificial colours, flavours or preservatives.
2015 - Spinach added as a core vegetable offering.
2014 - 9-Grain Wheat and 9-Grain Honey Oat breads received a seal of approval from the Whole Grain Council with each bread having 24 grams of whole grain or more per serving. Removed caramel colouring from 9-Grain Wheat bread.
2014 - Removed Azodicarbonamide from all breads.
2014 - All SUBWAY® sandwiches and salads free of high fructose corn syrup (HFCS).
2014 - New recipe meatballs made with unbleached flour.
2012 - Began participating in the Informed Dining program at more than 3,000 locations across Canada, making it even easier for customers to see nutritional values like the caloric and sodium content of their menu selections.
2012 - Italian white bread now vegan friendly.
2011 - Nutrition calculator, available on subway.com, provides customized sandwich nutrition data.
2009 - Launched global sodium reduction initiative.
2008 - Artificial Trans Fat removed globally.
2001 - Complete ingredient and allergen listings available for sandwiches and salads.
2000 - Offered a variety of low-fat options including 8 sandwiches with under 6 grams of fat*: Ham, Oven Roasted Chicken, Roast Beef, SUBWAY® Club, Sweet Onion Chicken Teriyaki, Turkey Breast, Turkey Breast and Ham and Veggie Delite®. These sandwiches are low in saturated fat, trans fat-free and low in cholesterol.
1998 - One of the first to list full nutrition for all menu items on detailed brochure and on subway.com.

This trend will continue in the immediate future, with the introduction of a new ham, roast beef, turkey, chicken strips and chicken patty in Canada during next year that will also be free of artificial preservatives, flavours or colours. 

"Removing some of these ingredients will be relatively straightforward," Elizabeth said. "Others will require significantly more effort by the SUBWAY® internal R&D team and our partners because of our size and scope. But, we felt it was important to set an ambitious goal as a means to give us something to shoot for and demonstrate our unwavering commitment to wellness."

Information about new products introduced by SUBWAY® restaurants, as well as full nutrition information on every product, is available at subway.com.

About SUBWAY® Restaurants
Since 1965, SUBWAY® owners have been dedicated to offering customized made-to-order sandwiches with a wide range of better-for-you options. The SUBWAY® chain, which has more than 42,000 restaurants in over 100 countries and more than 3,200 restaurants in Canada, is committed to helping Canadians live a healthy and active lifestyle by providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. Headquartered in Milford, Conn., SUBWAY® Restaurants is made up of thousands of dedicated entrepreneurs who have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit www.SUBWAY.com, like us on Facebook www.Facebook.com/SUBWAYCanada and follow us on Twitter www.twitter.com/SUBWAYCanada

SUBWAY® is a registered trademark of Doctor's Associates Inc.

SOURCE SUBWAY RESTAURANTS

Image with caption: "SUBWAY® Restaurants Canada Reveals The Road to Great Taste (SUBWAY.com) (CNW Group/SUBWAY RESTAURANTS)". Image available at: http://photos.newswire.ca/images/download/20151109_C7939_PHOTO_EN_539527.jpg

For further information: Kertney Russell, 416-955-4592, russell@veritasinc.com


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