Canada's savvy online savers are gearing up for more savings as popular online saving destinations,
Save.ca and Flyerland.ca, merge
TORONTO, July 23, 2013 /CNW/ - There are some things in this world that
just belong together. The merger of Save.ca and Flyerland.ca is one
such example. The enhanced offerings on the re-launched Save.ca are
taking online couponing and flyers from fad to phenomenon, from cheap
to savvy. The new Save.ca has the most comprehensive online savings
from flyers and coupons - and it was designed with the shopper in mind
so it's easy to find savings, right at your fingertips when it's
convenient for you.
"This site has been transformed to cater to the growing number of
Canadians looking for online savings to help them keep their household
budgets in check," says Doug Guan, Director, Digital Retail, Save.ca.
"For the first time in Canada, one site will bring together savings
through coupons and flyers, and with our new shopping list option - the
only one of its kind in Canada - we streamline the online deals and
purchasing process - something no other site does for Canadians."
Couponing and sorting through flyers for deals is not a new approach to
savvy shopping. But how we're getting ahold of these savings is.
Save.ca offers direct benefits to the shopper and an experience like no
other site, which is good news for the 47% of current Save.ca members,
which totals more than 2 million, who want to maintain a weekly
household grocery budget under $100.1
Some savvy online influencers, like Coupon Christine, Save.ca's resident
expert of online savings, are more accustomed to this innovative tactic
of household saving and know how to navigate the world of online
savings to find the best deals in as little time as possible. "In my
family, we use online coupons and digital flyers on every shopping
trip. But with so many different websites showing us how to save,
having coupons and flyers located on one site makes finding the deals
simple and far less time consuming. And with Save.ca's new features,
it's easier than ever to save money on EVERY shopping trip with a quick
visit to their website. I've saved more than $5,000 in 2013 alone!"
"We've made it easy for you to get the savings you want," says Guan.
"Join the 2 million Canadians who already use Save.ca and keep an eye
out for further enhancements for even more online saving opportunities
to keep your household spend at a minimum."
Benefits of the New Save.ca
Links brand deals to retailer locations to streamline the shopping
Offers a convenient printable shopping list option so you can organize
your savings from all retailers and brands featured on the site;
Provides access to the most comprehensive offering of online savings of
popular brands and digital flyers from trusted retailers across the
Offers the option of printing deals on the spot or mailing a hard copy
to your mailbox;
Eliminates the hassle of having to flip through multiple newspapers and
flyers to find deals; and
Allows shoppers to search for savings from their computer, smartphone,
iPad or any other mobile device whenever it's convenient for them,
rather than having to set aside time to sort through deals and feel
trapped at their kitchen table.
Save.ca User Statistics
More than 50% have used more than 30 online coupons in the past year
More than 90% use coupons as new product trials before becoming a loyal
More than 75% of users who have tried a new product with an online
coupon continued to buy the product
More than 90% of users share their online savings with friends and
More than 95% of users have purchase a product form a difference brand
because of an online coupon offer
Most common reasons people use online coupons:
Convenient to obtain
Convenient to use
Sharing coupons with others
Saving the environment
Most common coupon categories include:
For the last 13 years, Save.ca has been Canada's #1 site for digital
flyers and online coupons from virtually all of Canada's favourite
retailers and brands, in one convenient place. More than two million
loyal Canadians use the site to plan their weekly and splurge
purchases. Save.ca is a wholly owned subsidiary of Torstar Corp, a TSX
listed company and one of Canada's largest diversified media companies.
1 Save.ca customer survey experience. February 2013. Online survey of
1,395 male and female Canadians between the ages of 25 and 54.
For further information:
Director, Digital Retail, Metroland
Account Coordinator, Smithcom