Ski-Doo and Burton team up

  • Ski-Doo becomes the official snowmobile for Burton's Team of Pro Snowboarders

  • Ski-Doo and Burton to co-develop products

  • Ski-Doo sponsors the Burton Mountain Festival

VALCOURT, QC, Sept. 25, 2014 /CNW Telbec/ - BRP's Ski-Doo brand is partnering with Burton Snowboards, the world's leading snowboarding company, with Ski-Doo becoming the official snowmobile for Burton Snowboards' team of pro riders. The two companies also agreed to co-develop products to suit the needs of snowboarders and snowmobilers and Ski-Doo becomes sponsor of the Burton Mountain Festival.

The emerging trend of riders using snowmobiles to access the backcountry is on the rise, as people find it a more economical way to enjoy their sport. Feedback from Burton and Ski-Doo pro riders will be used to develop products and activities that are exciting and relevant for snowboarders and snowmobilers.

"Partnering with BRP and Ski-Doo is a natural extension for Burton and our team of pro snowboarders," said Nicholas Sargent, Vice President of Global Business Alliances for Burton. "Our riders use sleds to access fresh powder and new terrain all season long, so they're really excited to have an official partnership with the Ski-Doo brand. We also look forward to integrating Ski-Doo into the Burton Mountain Festival, which will give them a strong brand presence at the leading snowboard demo experience in North America."

The Burton Mountain Festival, the most extensive, interactive snowboard demo experience takes place in eight sites throughout North America.

"BRP is proud to develop a partnership with another innovative company like Burton Snowboards, the most renowned name in snowboarding," stated Louis Lévesque, vice-president, Global Marketing and Consumer Experience. "We share a similar passion for the ultimate experience and a culture of constant innovation where we lead by pushing boundaries in our respective fields."

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow its line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.

About BRP
BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide.

www.brp.com
@BRPnews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

SOURCE: BRP

For further information:

For information about BRP: 

Johanne Denault
Manager, Corporate Communications
Tel: 450.532.5173
johanne.denault@brp.com

For information about Burton Snowboards: 
Taryn Levy
Communications Manager
Tel: 802-846-0740
tarynl@burton.com 

For Ski-Doo product information: 
Steve Cowing
Media Relations and PR Manager
Tel: 651-755-2520
steve.cowing@brp.com

Organization Profile

BRP

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890