Video: SEPHORA's Beauty Insider® Proves Beauty Addiction Has Its Privileges
More Beauty Rewards, More Extraordinary Experiences, and a Brand New
MONTREAL, July 30, 2013 /CNW Telbec/ - SEPHORA BEAUTY INSIDER, the best
and most expansive beauty loyalty rewards program, is now better than
ever with more of everything you love: more beauty rewards, more first
pass access and more exclusive experiences. Now is the time to join,
check in or upgrade your BEAUTY INSIDER status with the program
relaunch on August 12th.
The revamped BEAUTY INSIDER program features the following exciting
PREMIUM NEW MEMBERSHIP LEVEL - SEPHORA has added a new rewards level, VIB ROUGE®, for the most fervent product junkies. The ultimate in bragging rights,
this level is reserved for those who spend $1,000+ in a calendar year
and offers unparalleled insider access to one-of-a-kind experiences and
rewards. The chic red VIB ROUGE card opens the door to private,
limited-list events with brand founders and celebrities, advance access
to new products, unlimited complimentary services at the SEPHORA Beauty
Studio and your own beauty concierge hotline. For more information,
ULTIMATE DIGITAL BEAUTY HEADQUARTERS - View the latest rewards and exclusive offers, check point balances
and get access to members-only products and events at the new BEAUTY
INSIDER digital hub, Sephora.com/BeautyInsider. Plus, keep track of past purchases and products you love, with the
digital makeup bag, My Beauty Bag.
REVAMPED REWARDS FOR ALL TIERS - BEAUTY INSIDER tiers and benefits have gotten a makeover. The program
now features new ways to use your points, members-only beauty classes,
first access to the most coveted new products in beauty and more, plus
all the benefits members currently love - like the free birthday gift!
"We are excited to announce the relaunch of Sephora's loyalty rewards
program, BEAUTY INSIDER," said Sephora Chief Marketing and Digital
Officer, Julie Bornstein. "The program's revamp gives clients more of
everything they love: deluxe samples, first-to-buy access and intimate
experiences with top beauty influencers."
What's even more beautiful? SEPHORA celebrates YOU from August 12-18th with double point purchases for BEAUTY INSIDERS, triple point purchases for VIBs and quadruple point purchases for VIB ROUGE members!* Transfer your newly acquired points
to friends and family for access to rewards that money alone can't buy,
like a chance to score a special 5K or 10K once in a lifetime reward,
such as a trip for two to Paris with Make Up For Ever or the Marc
Jacobs Beauty Collection tucked into a Marc Jacobs handbag.
Visit Sephora.com/CelebrateBI for more information.
*Double and triple point offering valid with purchase and rewards
Becoming a BEAUTY INSIDER is free and open to everyone, and members
start earning one point for every dollar they spend immediately.
Benefits include year round complimentary birthday gifts and
deluxe-size samples. The more you buy, the more you're rewarded - it's
that simple! Those who satisfy their beauty cravings often, spending
$350 or more in one calendar year, will achieve VIB status (Very Important Beauty Insider), SEPHORA's second BEAUTY INSIDER
rewards tier. VIB perks include first access to new products, exclusive
offers and invitations to private beauty events.
Tap into your BEAUTY INSIDER benefits and membership card instantly
online and in-store. Never be more than one click away from getting
rewarded for discovering the best of the best in beauty, exclusively at
SEPHORA. For more information on SEPHORA's BEAUTY INSIDER program,
Follow us online using the #BeautyInsider Hashtag!
Video with caption: "Video: SEPHORA's Beauty Insider® Proves Beauty Addiction Has Its Privileges". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130730_C9652_VIDEO_EN_29274.mp4&posterurl=http://photos.newswire.ca/images/20130730_C9652_PHOTO_EN_29274.jpg&clientName=Sephora&caption=Video%3A%20SEPHORA%27s%20Beauty%20Insider%26%23174%3B%20Proves%20Beauty%20Addiction%20Has%20Its%20Privileges&title=SEPHORA%20%2D%20SEPHORA%27s%20Beauty%20Insider%26%23174%3B%20Proves%20Beauty%20Addiction%20Has%20Its%20Privileges&headline=SEPHORA%27s%20Beauty%20Insider%26%23174%3B%20Proves%20Beauty%20Addiction%20Has%20Its%20Privileges
Image with caption: "SEPHORA's Beauty Insider® Proves Beauty Addiction Has Its Privileges (CNW Group/Sephora)". Image available at: http://photos.newswire.ca/images/download/20130730_C9652_PHOTO_EN_29286.jpg
Image with caption: "SEPHORA's Beauty Insider® Proves Beauty Addiction Has Its Privileges (CNW Group/Sephora)". Image available at: http://photos.newswire.ca/images/download/20130730_C9652_PHOTO_EN_29288.jpg
For further information:
Marjorie Roux, ZAK Communications