Video: Lights, camera, action, PK Subban with Jet Films director Jimmi Francoeur on RW&CO. 2016 Spring campaign short film.
TORONTO, Feb. 22, 2016 /CNW/ - Canadian retailer RW&CO. is excited to feature its new style ambassador P.K. Subban in a brand new role.
Shot by director Jimmi Francoeur from Jet Films, this short takes up the familiar codes of Hollywood films and depicts a dark and enigmatic atmosphere where action and suspense will keep us on the edge of our seats, until a conclusion as unexpected as it is moving.
The Suit – Suit Up, It's Game Time!
Playing his character and embodying the short film's hero, P.K. Subban proves to us once again that the suit is, more than ever, the modern hero's costume of choice, and that anything is possible when you're wearing one: no challenges are too big, no trials unconquerable.
Elegant and refined, with a polished aesthetic, this film evokes P.K. Subban's values and the course of action followed by RW&CO., while highlighting the new Spring 2016 suiting line's fits and sophisticated details.
This campaign will be broadcasted on all RW&CO. channels as well as on other selected platforms.
After 16 years in the menswear arena, RW&CO. is looking to take an offensive stance on suiting with this power play, showcasing the Brand's polished cool menswear selection by drawing on P.K. Subban's bold sense of style. "The official off-ice uniform, the suit, is synonymous with power and prestige," says Rita McAdam, Vice President of Marketing and Visual Presentation for RW&CO. "P.K. Subban embodies those values. He is exemplary of ambition, hard work and success, but also of confident self-expression. He inspired us to offer our new athletic fit to young hockey players and athletes of all types, available in store as of next March. By showcasing its polished style we hope to show all our clients that they too can be at the top of their game. "
Indeed, the first objective of this campaign is to demonstrate that every man can show off his style and reach his goals thanks to suiting: P.K. Subban perfectly embodies it, wearing the RW&CO. suit.
Consisting of twenty suits offered in different fits, some of which are available in different lengths – REGULAR, TALL and SHORT – the athlete-approved collection is the jumping point for a versatile wardrobe that can be at once comfortable and polished, especially when mixed and matched with the wide array of colorful and printed shirts and accessories to show off one's individual style and personality, and to bring out its fashionable side.
"The pre-game suit is where my passion for fashion started," recalls P.K. Subban, Montreal Canadiens defenseman. "The suit allowed me to express my personal style, all while looking professional. That's fashion—you can make your own fashion. Once again, I'm proud to add the title of ambassador for RW&CO.'s Spring collection to my roster. I'm glad to have the chance to communicate the importance and versatility of the suit to men, especially young male athletes who are just now being introduced to suiting. "
RW&CO. Spring 2016 Suiting Campaign: A Suit That Moves!
The RW&CO. suit is now offered in three fits: the slim fit, the tailored fit, and the athletic fit. The slim suit is urban and trendy, featuring sleek lines. The blazer is tailored to the body and the slim leg pant sits below the waist. It's perfect for men who are looking for a more fashionable look and who wish to be noticed from the boardroom to the urban playground. The tailored suit is modern and versatile, boasting simple lines. The blazer has a semi-fitted silhouette while the pant sits at the waist and features a tailored straight slim leg. The tailored fit will see every man through any meeting or life event coming his way, all in style. The athletic suit has a straight fit with simple lines. The blazer is semi-fitted, while roomier in the shoulders and arms. The straight leg pant, roomier around the thighs, sits below the waist. This fit allows the active man to feel good in a suit designed with him in mind.
From the quality of fabrics to the functional features with a fashionable twist, including contrast lining, colour stitching, patterned lapels and integrated pocket squares, every detail has been carefully thought out to offer the best-in-class suit, inside and out. That refined aesthetic is reflected in the selection of dress shirts, which come in a wide array of colours and prints so that every man can wear his style on his sleeve. The fun accessories, including ties, bow ties, cuff links, tie bars and pocket squares, bring that finishing touch to any look.
The Spring 2016 Suiting Collection is available in shades of royal blue, grey, burgundy and neutrals. Prices range from $349 to $448 CAD for a full suit. Blazers range in size from 34 to 48—larger sizes available in selected stores. Some styles also come in short, regular and tall lengths. Shirts range in size from XS to XXL with 13" to 18.5" neck measurements and are offered in three fits (regular, slim and fitted). Pant sizing goes from 28 to 38 with a length of 34 that can be tailored shorter or longer.
The collection will be available exclusively at RW&CO. stores across Canada and online at rw-co.com as of February 22nd, and March 23rd 2016 for some styles.
ABOUT RW&CO., A DIVISION OF REITMANS (CANADA) LIMITED
RW&CO. offers fashions catered to men and women who take pride in looking sharp on all occasions. With curated collections of well-crafted city wear featuring a strong attention to detail, the company is dedicated to style, fit and fashion. RW&CO. operates just over 80 stores averaging 4,500 sq. ft. in premium locations in major shopping malls across Canada, as well as online shopping at rw-co.com.
ABOUT REITMANS (CANADA) LIMITED
Reitmans (Canada) Limited is Canada's leading specialty fashion retailer. Founded in Montreal in the early 1900s by Herman and Sarah Reitman, the Company today employs 10,000 Canadians and operates over 750 stores across Canada through its banners Addition Elle, Penningtons, Reitmans, RW&CO., Thyme Maternity, Hyba and Smart Set. Reitmans (Canada) Limited promotes women's health and welfare through its various community initiatives. Reitmans (Canada) Limited is a publicly traded company listed on the Toronto Stock Exchange (TSX: RET, RET-A). For more information, visit the company's website, www.reitmanscanadalimited.com.
Video with caption: "Video: Lights, camera, action, PK Subban with Jet Films director Jimmi Francoeur on RW&CO. 2016 Spring campaign short film.". Video available at: https://youtu.be/OUyTD7YeE_E
Image with caption: "Lights, camera, action, PK Subban with Jet Films director Jimmi Francoeur on RW&CO. 2016 Spring campaign short film. (CNW Group/RW&CO.)". Image available at: http://photos.newswire.ca/images/download/20160222_C5857_PHOTO_EN_625018.jpg
Image with caption: "Lights, camera, action, PK Subban with Jet Films director Jimmi Francoeur on RW&CO. 2016 Spring campaign short film. (CNW Group/RW&CO.)". Image available at: http://photos.newswire.ca/images/download/20160222_C5857_PHOTO_EN_625015.jpg
For further information: Québec RW&CO., Cintia Hudon, email@example.com, 514-384-1140 #4832; English Canada ASC Public Relations, Meaghan Moroz, firstname.lastname@example.org, 647-477-5909