Redefine Newsworthiness to Discover New Opportunities to Earn Media & Attention for Your Brand

TORONTO, March 16, 2016 /CNW/ - The definition of earned media has changed significantly and many opportunities to earn media attention for your brand may fall outside of what earned media used to mean. Yet, these opportunities are undeniably valuable. 

Traditionally, PR professionals would pitch stories to journalists by phone or email. Earned media has expanded beyond print coverage and now includes web and mobile-bases platforms. For example, influential industry reporters with large social media followings may share your content online with a "like" or a "re-tweet."

CNW's white paper, Redefining Newsworthiness: New Opportunities to Earn Media & Attention for Your Brand, explores how organizations can promote their content using new platforms and in turn, increase the opportunity for valuable brand visibility.

We examine new ways in which information can be mined and used to provide interesting content to earn media, such as:

  • Snippets of information
  • Data gleaned
  • Infographics and clever demonstration videos
  • Internal experts

Re-assessing your definition of earned media is crucial to ensure that you are using every opportunity to gain visibility and attention for your brand.

For a detailed insight on how to use these new information sources to produce content and increase your brand's ability to earn media coverage, download Redefining Newsworthiness: New Opportunities to Earn Media & Attention for your Brand.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

SOURCE CNW Group Ltd.

Image with caption: "Finding opportunities to earn media & attention for your brand (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160316_C1252_PHOTO_EN_644298.jpg

Image with caption: "We examine new ways in which information can be mined and used to provide interesting content to earn media, such as: (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160316_C1252_PHOTO_EN_644297.jpg

Image with caption: "Present information visually (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160316_C1252_PHOTO_EN_644299.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca


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