Reach Buyer 2.0 with these quick tips and strategies

TORONTO, July 21, 2016 /CNW/ - Changing buyer behaviour and the rise of Buyer 2.0, the informed and inquisitive customer, means that businesses need to rethink their communication and demand generation strategies in order to effectively connect with these potential customers.

Buyer 2.0 engages with a sales representative much later in the buying journey and often has already made the purchase decision by the time this happens. In order to stay competitive and drive demand generation and revenue, PR and marketing professionals need to ensure that their communication plans are resonating with Buyer 2.0 and providing sufficient valuable and relevant content.

Speed and Agility are essential to understanding- and converting- today's buyers. They want informative, entertaining content and they want it now.

This white paper from CNW offers practical advice and implementable tips to help you reach and resonate with Buyer 2.0. The paper examines each of the below tips in detail, offering practical and easy to follow solutions:

  • Less formal, friendlier communication style
  • Branded content
  • A multi-channel approach to raise brand visibility
  • Visuals add band awareness to thought leadership
  • Digital tools and strategy are key
  • Swift and agile communications
  • A holistic communications strategy

To stay competitive, companies need to expand their media presence and revise internal structures to encourage swift and effective communications. This free white paper can help you to reach, and more importantly, convert the new age buyer. Download here today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Reach buyer 2.0 with these tips and strategies (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Five Tips to Reach Buyer 2.0 with Your Communications Plan (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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