Prostate Cancer Canada Unveils Research Strategy

Movember funds provide opportunity to identify key research priorities in Canada

TORONTO, July 24, 2012 /CNW/ - Prostate Cancer Canada (PCC) is pleased to announce the launch of its Research Strategy which outlines where to best allocate PCC research funds and funds raised by Movember for prostate cancer research. The strategy has identified three areas as priorities:

  1. Innovative Research
  2. Team Science
  3. Human Capacity Building

These areas will be addressed in the coming months through the launch of a new suite of research programs. Prostate Cancer Canada recognizes the Movember Foundation as the key funder of programs funded through this strategy and thanks all Canadians for supporting the cause during the month of November.

Through these three priorities, PCC is continuing in its commitment to fund only the most innovative prostate cancer research in order to develop new ways to prevent, diagnose and treat prostate cancer and better manage the issues experienced by men and their families as they go through their prostate cancer journey. There will also be a greater emphasis on collaboration through team science, building on the outstanding reputation of Canadian prostate cancer researchers in this area. Finally there will be a focus on ensuring we are able to attract the best people to prostate cancer research in Canada that will ultimately result in an increase in our ability as a country to generate new knowledge that will have both a local and global impact on the disease.

"Thanks to the success and generosity of Movember, we are able to prioritize and establish research programs that will advance the cause of prostate cancer," said Steve Jones, Prostate Cancer Canada's President and CEO. "We are now in a position to make a significant impact on the cause, treatment and cure of the disease while providing increased support for survivors and those living with prostate cancer."

PCC is focused on making meaningful and measurable investments in prostate cancer research that will have the greatest impact on the disease, develop innovative programs that build and sustain the research community and educate the next generation of prostate cancer research leaders.

"The implementation of this strategy will present opportunities for the advancement of prostate cancer that were never before possible," said Pete Bombaci, National Director, Movember Canada. "It's the dedication and passion of Mo Bros and Mo Sistas that helps to make this possible and it is continually inspiring others."

PCC will announce new research initiatives over the coming months as programs are implemented under this strategy. As well, PCC will also launch Movember-funded survivorship programs that will support those living with prostate cancer. For more information on the research strategy or prostate cancer, please visit prostatecancer.ca.

About Prostate Cancer Canada

Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer.  For more information visit prostatecancer.ca or check our Twitter account at @ProstateCancerC or Facebook at Prostate Cancer Canada.

About Movember

Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since its inception as a charity event in 2004, over 2 million participants have raised almost $300 M for its causes, with official Movember campaigns taking place in ten countries. For more information please visit movember.com or @MovemberCA.

SOURCE: Prostate Cancer Canada

For further information:

Rebecca von Goetz
Prostate Cancer Canada
416-441-2131 ext. 253
rebecca.vongoetz@prostatecancer.ca

Caroline De Silva
Argyle Communications
416-968-7311 ext. 231
cdesilva@argylecommunications.com

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Prostate Cancer Canada

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