Pringles #MysteryChallenge has Canadian Super Sleuths Stumped

Canadians invited to satisfy their taste for mystery by identifying the top-secret flavour

MISSISSAUGA, ON, July 11, 2017 /CNW/ - Canada, it's time to get your Sherlock on! There's a covert chip challenge to crack and the answer may be right on the tip of your tongue.

It may come as no surprise but, according to the recent Pringles Mystery survey**, the majority of Canadians love a good mystery. In fact, 82 per cent of us seek out mystery as a form of entertainment. And 90 per cent of Canadians believe that adding an element of mystery makes almost anything more interesting and fun! 

Now, Pringles is giving Canadians more of what they want by bringing the thrill of mystery from entertainment to "eat-ertainment" with the introduction of Pringles Mystery Flavour Chips and the Pringles #MysteryChallenge. Pringles Mystery Flavour Chips fire up the flavour fun with a delicious top-secret taste that is available in specially-marked cans for a limited time only. Canadians are invited to put their tastebuds to the test and try to identify the new Pringles flavour before the contest ends on December 31, 2017. All super sleuths who guess the correct flavour will have the chance to win $10,000.

Pringles Mystery Survey Highlights

  • In all of Canada, those who live in Saskatchewan enjoy a good mystery the most, with 72 per cent saying that they live for or love mysteries. Ontarians are a close second at 68 per cent.
  • Most of us love how solving a mystery makes us feel – 71 per cent of Canadians are proud or excited when they solve a mystery.
  • Women are more likely than men to love or live for a mystery – 66 per cent to 54 per cent.

 

WTF:  What's the Flavour?
The Pringles #MysteryChallenge builds on Pringles "You Don't Just Eat 'Em" attitude that has created party tricks like the classic ducklips and the epic Pringles Ringle. According to company experts, this taste-defying challenge is tough because this is no chip off the old block. The moment you try your first Pringles Mystery Flavour Chip you immediately recognize the flavour, but what is it? It's so close you can taste it. It's familiar yet somehow so complex that it's going to take all of your savoury sleuthing skills to deconstruct the fusion of flavours and find the solution. Some of us will relish the challenge, but if the flavour quest becomes overwhelming, Canadians can chip away at the mystery by examining flavour clues released by Pringles on Facebook and Twitter.

"Pringles has always been about having fun," says Jeff Chatterton, Director, Snacks & Frozen at Kellogg Canada Inc. "Our fans expect something unique from Pringles, so instead of just introducing a new chip flavour, we are embracing Canadians' love of mystery and involving them in an interactive journey to the big reveal. We're encouraging everyone to take a bite out of mystery and share a flavour guess on social media. With a big prize on the line, this is a chance to put our money where your mouth is."

How to Enter the Pringles #MysteryChallenge
Pringles is inviting all would-be Canadian taste detectives to take part in the Pringles #MysteryChallenge for a chance to win $10,000!  To enter, flavour sleuths must:

  • Try Pringles Mystery Flavour Chips for yourself
  • Follow Pringles on Twitter and Facebook for all the latest breaking clues. Pringles will be posting a new flavour clue each week from July 2 to August 21.
  • Post your guess in the clue comments on Facebook using #MysteryChallenge. For Twitter, become a follower of @PringlesCA, share your guess using #MysteryChallenge, and tag @PringlesCA. You can guess as many times as you want (up to a maximum of one time per day), so keep tasting and trying.

 

Don't forget to enter your flavour guess online by the end of the year (December 31, 2017; 11:59 pm) — before the 'chip' has sailed. All correct guesses will be entered for the chance to win. Full contest details can be found at http://bit.ly/1LvFf9h.

About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg's Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg's Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada's efforts in these areas, please visit www.kelloggs.ca.

* © 2017, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.

** 1 ABOUT THE PRINGLES MYSTERY SURVEY From February 12th to 13th, 2017, an online survey was conducted among 1,508 randomly selected Canadians who are Angus Reid Forum panellists. Discrepancies in or between totals are due to rounding.

SOURCE Kellogg Canada Inc.

For further information: Kellogg Canada Media Hotline, 905.290.5416, MediaHotline.Canada@Kellogg.com


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