Porsche Cars Canada, Ltd. fosters partnership with National Ballet of Canada

Sports car brand to become the Presenting Sponsor of Swan Lake in 2017

MISSISSAUGA, ON, Oct. 18, 2016 /CNW/ - As a brand that is thought to be synonymous with performance and elegance, Porsche Cars Canada, Ltd (PCL) is excited to announce a partnership with The National Ballet of Canada. PCL is the Presenting Sponsor of Swan Lake which will be held at the Four Seasons Centre for the Performing Arts between June 15 and June 25, 2017.

"Partnering with The National Ballet of Canada not only underlines Porsche's commitment to excellent performance, but also culture and aesthetics," said Alexander Pollich, President & CEO, Porsche Cars Canada, Ltd. "Porsche has a long and successful relationship with the Stuttgart ballet and we are happy to bring such partnership to Canada."

"We are pleased that Porsche Canada will be the presenting sponsor of Swan Lake in June 2017 and warmly welcome them to the National Ballet's portfolio of corporate partners," said Karen Kain, Artistic Director of The National Ballet of Canada.

As Presenting Sponsor of Swan Lake PCL will have in-theatre and promotional recognition leading up to the production timing. In-theatre opportunities will include presence in The National Ballet's Swan Lake house programme and running video within the Four Seasons Centre for the Performing Arts during the run of the production.

Recognition through the partnership will see the Porsche logo in all promotional materials related to Swan Lake. Porsche will also donate 40 dress rehearsal tickets to Swan Lake for youth and community groups that otherwise would not have access to watch a ballet performance.

About Porsche Cars Canada, Ltd.:
Porsche Cars Canada, an independent subsidiary of Porsche AG, imports and distributes Porsche vehicles in Canada. The company employs a team of 36 in sales, aftersales, finance, marketing, and public relations. Last calendar year, Porsche sold an unprecedented 6,413 units in Canada, up 30% over 2014.

About The National Ballet of Canada:
One of the top international ballet companies, The National Ballet of Canada was founded in 1951 by Celia Franca. A company of 70 dancers with its own orchestra, The National Ballet has been led by Artistic Director Karen Kain, one of the greatest ballerinas of her generation, since 2005. Renowned for its diverse repertoire, the company performs traditional full-length classics, embraces contemporary work and encourages the creation of new ballets as well as the development of Canadian choreographers.

SOURCE Porsche Cars Canada

Image with caption: "October 18, 2016: Karen Kain, Artistic Director of the National Ballet of Canada is pictured right with Alexander Pollich, President & CEO, Porsche Cars Canada, Ltd, as they announce a partnership of Swan Lake for 2017. (CNW Group/Porsche Cars Canada)". Image available at: http://photos.newswire.ca/images/download/20161018_C4849_PHOTO_EN_798109.jpg

For further information: Public Relations, Patrick Saint-Pierre, (905) 694-2398, patrick.saint-pierre@porsche.ca

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