MONTREAL, Feb. 14, 2013 /CNW Telbec/ - Leger - The Research Intelligence Group is pleased to announce its recent acquisition of Researchology, a Toronto market research firm specializing in the pharmaceutical
Researchology is recognized for the quality of its customized
qualitative and quantitative product research for a number of major
North American pharmaceutical companies. The firm's two partners,
Rachelle Deshaies and Sergey Veselovsky, have joined the management
team of Leger Toronto, which includes vice-presidents Dave Scholz, MA
Psychology and Dr. Chuck Chakrapani.
"With the acquisition of Researchology, we are strengthening our market
research positioning in Toronto and Canada. Both organizations have
complementary aspects and form the best team of leading-edge
researchers in the country, all under the same roof. The arrival of
Rachelle Deshaies and Sergey Veselovsky, two renowned researchers,
brings unique expertise to the pharmaceutical markets," specified Jean-Marc Léger, President and CEO of Leger.
"Our clients will have access to the best of both worlds: industry
expertise together with Leger's comprehensive offer. We are excited to
join Leger as we share a focus on innovation and quality insights that
ultimately ladder up to better marketplace positioning for our
clients," said Ms. Deshaies and Dr. Veselovsky.
Note that this acquisition is Leger's eighth (8th) in the past fifteen years in Canada, the United States and
Switzerland, including the acquisition of Agility Metrics in December,
a firm specializing in customized technological solutions to measure
Founded in 1986, Leger is the leading Canadian-owned market research and
polling firm with 600 employees throughout its offices in Canada, the
United States, and Switzerland. Leger also owns legerweb.com, the largest Internet panel in Canada, with over 400,000 members. Leger
works with prestigious clients such as Merck, Pfizer, Nestle, Johnson &
Johnson, Jean Coutu, Uniprix, Familiprix, Sears, BMO, BlackBerry, LG,
Samsung, ATB Financial, Credit Swiss, PwC, Migros, Videotron, SAQ,
Hydro-Quebec, the Government of Canada and Westjet. For more information, visit leger360.com.
Jean-Marc Léger is also President of the Worldwide Independent Network (WIN) of Market Research, the world's most important polling and market research firms
association, with members in 72 countries and on every continent.
SOURCE: Leger Marketing
For further information:
Leger - The Research Intelligence Group
514 982-2464 | 514 885-4438