ROUGEMONT, QC, March 13, 2013 /CNW Telbec/ - For his upcoming season,
Alexandre Tagliani will be able to count on the renewed support of
Lassonde and Oasis juices. Through this new partnership, by which
Lassonde joins forces with the Quebec-born race car driver in 2013, the
Oasis logo will be more visible than ever on Alexandre Tagliani's #98
"Lassonde is particularly proud to support talent such as that of
Alexandre Tagliani. Through his determination, perseverance and healthy
lifestyle, Tag is the ideal athlete to represent Oasis brand values across North
America," said Pierre L'Heureux, Executive Vice-President and Managing
Director, Sales Administration, Marketing and R&D at A. Lassonde Inc.
"These are major brands Canadians love, and "top players" in their
respective markets, that are teaming up with Alexandre Tagliani, the
country's top-ranked race car driver."
"I am looking forward to carrying the logos and brand of the #1 juice in
Canada on my #98 car for this 2013 season. I feel that the association
is great not only for the team but for the IndyCar series as well in
that they will both be receiving a great deal of visibility via the
Oasis retail activations that are planned for this year," said
Alexandre Tagliani. "Bringing Oasis on board also allows the
collaboration and partnership with other great companies such as Tetra
Pak and Couche-Tard, ultimately creating a network of support for the
team and the series."
In order to highlight this partnership, Lassonde will reach out to
consumers through a nationwide promotional campaign, created in
collaboration with Tetra Pak and the Couche-Tard network. This campaign
will run in stores and through social media from May to June 2013. It
will offer Canadian consumers, who participate via SMS, a chance to win
several prizes, including one of four VIP weekends for two to attend
the IndyCar race in Toronto, on July 13 and 14, as well as a Honda
Civic Si 2013.
"We are pleased to partner with our customer Lassonde on this
promotion," said Hakan Soderholm, Managing Director, Tetra Pak Canada
Inc. "The young generation is certainly very involved with sports in
general, which makes an activity like this an interesting vehicle to
promote our package with that target audience, showing them how cartons
fit an on-the-go lifestyle."
"Lassonde and Oasis have been very strong supporters of Alex, and we are
very happy to welcome them onboard as a sponsor of the Barracuda
Networks car this season. We look forward to working together to
increase brand awareness and support the retail promotional program in
conjunction with Tetra Pak and Couche-Tard. And most of all, look
forward to giving Alex the tools he needs to put these great brands in
the winner's circle," said Bryan Herta, owner of the Bryan Herta
Alexandre Tagliani will take part in the first race of the IZOD IndyCar
series' 2013 season, to be held in Florida on March 24. Throughout the
season, fans will be able to follow his successes on the Oasis Facebook page, which will also feature exclusive photos.
About Lassonde Industries Inc.
Lassonde Industries Inc. is a North American leader in the development,
manufacture and sale of a wide selection of fruit and vegetable juices
and drinks marketed under recognized brand, such as Everfresh, Fairlee,
Flavür, Fruité, Graves, Oasis and Rougemont.
Lassonde is the second-largest producer of store brand ready-to-drink
juices and drinks in the United States, as well as a major producer of
cranberry juices, drinks and sauces.
Lassonde also markets specialty food products under recognized
trademarks such as Antico and Canton. The Company imports and markets
selected wines from various countries of origin and manufactures apple
ciders and wine-based beverages.
The Company produces superior quality products through the efforts of
some 2,000 people working in 14 plants across Canada and the United
States. To learn more, visit www.lassonde.com.
About Tetra Pak
Tetra Pak is the world's leading company for food processing and
packaging solutions. It works closely with its customers and suppliers
to provide safe, innovative and environmentally sound products that
each day meet the needs of hundreds of millions of people in more than
170 countries around the globe. With close to 22,000 employees based in
over 85 countries, Tetra Pak believes in responsible industry
leadership and a sustainable approach to business. Its motto, "PROTECT
WHAT'S GOODTM", reflects its vision to make food safe and available everywhere.
For more information on Tetra Pak Canada, visit www.tetrapak.ca.
About Bryan Herta Autosport
Founded by veteran driver Bryan Herta, and noted race engineer and team
manager Steve Newey, Bryan Herta Autosport (BHA) has been a
race-winning team in Firestone Indy Lights competition since 2009 and
won the 2011 Indianapolis 500 with driver Dan Wheldon in only its
second IZOD IndyCar Series start. BHA currently fields entries in the
IndyCar Series and Firestone Indy Lights with Curb - Agajanian. Since
2012, BHA has partnered with Bowen and Bowers Motorsports, Inc. (BBM).
Based in Toronto, Ontario, BBM is the coming together of leading sports
and entertainment property development professionals, Chris Bowers and
David Bowen, along with the financial management experience of Trapeze
Asset Management Inc. For more information, visit www.bryanhertaautosport.com.
Image with caption: "Alex Tagliani with Team Owner Bryan Herta and Lead Engineer Todd Malloy, and the new Dallara-Honda #98. (CNW Group/Lassonde Industries Inc.)". Image available at: http://photos.newswire.ca/images/download/20130313_C4508_PHOTO_EN_24510.jpg
SOURCE: Lassonde Industries Inc.
For further information:
To schedule an interview with Alexandre Tagliani or a representative of Lassonde Industries Inc. or Tetra Pak, please contact:
Sarah Claude / Mélissa Lapierre-Grano
Massy Forget Langlois Public Relations
514 842-2455, ext. 22 / 31
firstname.lastname@example.org / email@example.com