National Bank Direct Brokerage Highest in Investor Satisfaction among Self-Directed Brokerage Firms

NBDB tops the list for the second year running

MONTREAL, Sept. 28, 2016 /CNW Telbec/ - Clients of National Bank Direct Brokerage (NBDB) are the most satisfied independent investors in the Canadian online brokerage industry, according to a study by marketing information firm J.D. Power. This is the second year in a row that NBDB has earned this prestigious distinction—a demonstration of the level of satisfaction of its clients.

"NBDB has chosen innovation as a means to offer an outstanding client experience," said Laurent Blanchard, President of National Bank Direct Brokerage.

"Over the past few years, we have changed the landscape of online brokerage with exceptional offers, including, most recently, our decision to eliminate commissions on all Canadian exchange-traded funds (ETFs). We are in tune with our clients' needs, and this is reflected in the appreciation they've expressed again this year," he added.

J.D. Power, which compiled responses from 2,845 respondents in May and June, concluded that NBDB stands out from the other companies in terms of interaction, information on accounts and products offered.

National Bank Direct Brokerage made the news a few weeks ago by announcing the elimination of commissions on all Canadian ETFs—an industry first. This initiative is the latest in a number of innovative services and resources NBDB has made available to Canadian independent investors, including webinars, the ETF Centre, InvestCube—an investment solution that combines ETFs portfolios with a smart rebalancing system that automatically makes adjustments based on market fluctuations—and access to the PredictWallStreet community. For more information on the technologies and financial products offered by National Bank Direct Brokerage, visit our full site at or the mobile version at

National Bank Direct Brokerage received the highest numerical score in the J.D. Power 2015-2016 Canadian Self-Directed Investor Satisfaction Studies. 2016 study based on 2,845 total responses, measuring 10 firms and the opinions of investors who use self-directed investment firms, surveyed May-June 2016. Your experiences may vary. Visit

About National Bank Direct Brokerage
National Bank Direct Brokerage is a trademark of National Bank Direct Brokerage, a wholly owned subsidiary of National Bank of Canada. National Bank Direct Brokerage offers no advice and makes no investment recommendations. The client alone is responsible for the financial and tax consequences of his or her investment decisions. National Bank Direct Brokerage is a member of the Canadian Investor Protection Fund.

About National Bank of Canada
With $230 billion in assets as at July 31, 2016, National Bank of Canada, together with its subsidiaries, forms one of Canada's leading integrated financial groups. The Bank has close to 22,000 employees and is widely recognized as a top employer. The Bank's securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities at or via social media such as Facebook, LinkedIn and Twitter. 


SOURCE National Bank of Canada

Image with caption: "National Bank Direct Brokerage Highest in Investor Satisfaction among Self-Directed Brokerage Firms (CNW Group/National Bank of Canada)". Image available at:

For further information: (The telephone numbers provided below are for the exclusive use of journalists, other media representatives and shareholders.): Catherine Deshaies, Advisor - Public Affairs, National Bank, Tel.: 514-412-1320


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