Moving With You: CNW Scales Up Mobile Capabilities for News Release Access

TORONTO, Sept. 10, 2015 /CNW/ - At CNW, we strive to create an instantly accessible, clean, and smart solution for journalists and all other news release audiences. We know how important it is to stay on top of information, and by developing responsive and clear options, we're helping you get what you need anytime you need it—even as the media landscape evolves.

"We are continuously adapting and augmenting how our solutions are used," said Don Trynor, Director, Product Management, CNW Group. "Finding exactly the content you need, when you need it, and wherever you happen to be is a benefit we are pleased to provide the media, the financial community and the consumer audience engaging with our clients' content."

Journalists, investors and analysts receive simultaneous delivery of material information via CNW's proprietary newswire, which feeds directly into editorial systems or trading terminals within their workplaces.

Journalists can also register an account with PR Newswire for Journalists, an online hub just for media that includes access to PR Newswire (global) and CNW (Canadian) newswire feeds, the ability to create custom email feeds that deliver just the content you need, the Beyond Bylines media blog, and ProfNet, a service that connects journalists seeking sources with industry experts.

CNW news widgets can be placed on any webpage and provide a continuous stream of news release headlines culled from the full feed using filters for industry, subject or geography.

But the reality of today's endless, seamless news cycle, one requiring the ability to access and disseminate information on an array of devices, is what's driving innovation on our mobile platforms. With smartphone penetration expected to be at 56 percent of the Canadian market by year's end1 and smartphone mobile data traffic forecast to grow 43 percent per year through 20192, we've been focused on improving our mobile capabilities. CNW audiences can rest assured their experience on an iPhone or Android device will deliver the news they need, when they need it and help avoid blind spots away from a desk. Here are two ways to get CNW news releases on the go:

  1. CNW's public website at newswire.ca has been updated with a responsive design to enable better browsing on desktop or mobile applications. The new design showcases multimedia content and is curated daily to recognize hot topics and featured news releases.
  2. CNW's bilingual mobile app is now available for both iOS and Android platforms, opening the experience to a wider audience. Get CNW's full news release feed, sharing, favouriting and video play back features together with the ability to zero in on the industries and organization you're monitoring. The CNW app also gives access to our Beyond the Wire blog for communications professionals.

CNW is committed to evolving around how we connect with our audiences, reflecting the changing realities of the way we interact with content. We invite you to explore these distribution features to find the ones that work best for you, no matter where you may be.

About CNW

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities.  CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms newswire.ca

Download our user guide Achieve Your Communications Goals with CNW's Services & Solutions to learn more about how CNW can help your company reach its communications objectives.


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1
http://www.marketingmag.ca/consumer/half-of-canadians-used-smartphones-last-year-report-134273 
2 http://www.cisco.com/assets/sol/sp/vni/forecast_highlights_mobile/index.html#~Country

SOURCE CNW Group Ltd.

Image with caption: "CNW scales up mobile capabilities. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150910_C4059_PHOTO_EN_494486.jpg

For further information: Paul Terefenko, Manager, Communications, CNW Group, e: paul.terefenko@newswire.ca, p: 416.863.5367


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