Younger people, women more apt to access EFAP support via digital
TORONTO, Feb. 13, 2013 /CNW/ - More working Canadians are using digital
methods to access EFAP (Employee and Family Assistance Program) support
than ever before, according to Morneau Shepell. The company looked at
who exactly is seeking help and how they get it in a study of its
clients across Canada.
Morneau Shepell's new research report 'The digital age: How people are
accessing EFAP services' examined demographic data for use of digital
and traditional (non-digital) EFAP services from January 1, 2012 to
December 31, 2012. The demographic data of people accessing all EFAP
channels was then compared to data from 2010 and 2011.
According to the research:
Young users (18 to 39-year-olds) are increasingly accessing their EFAP
Younger people (18 to 29-year-olds) access EFAP services and programs
through digital channels more often.
More women than men use digital access.
"Our research shows us that we are able to reach a younger demographic
with digital access and service delivery options," said Barb Veder,
Vice President, Clinical Services, Shepell∙fgi, a Morneau Shepell
"This trend will increase. In the digital age, it is critical to provide
individuals with the care and support they need, when they need it, and
through the method they can best interact with and relate to. We think
this information will help human resource professionals understand the
demographics and impact of EFAP digital channels."
Veder said 86 per cent of Canadians have Internet access and 37 per cent
have mobile access, and that Canadians spend 50 per cent more time
online than do Americans, Britons and Australians.
"We also know that women use Facebook more than men while men prefer
Twitter and instant messenger services," she said. "Men, however, spend
more time online than women - 20 hours per week compared to 16 hours
per week. As for organizations, 70 per cent are now using social
technologies, and of those that do, 90 per cent say they derive some
benefit from it."
Citing Morneau Shepell's own digital/online services, Veder said the
20-to-39 demographic prefers such methods as First Chat and Online
Access, while those 50 and over are more likely not to access EFAP
First Chat, launched in 2011 as Canada's first live EFAP counselling
service, connects employees and their family members with professional
counsellors for private and immediate clinical support via online chat
technology. In 2012 Morneau Shepell made First Chat available on My EAP
mobile device application, giving employees access to professional
counselling on-the-go via their mobile devices. It also added two new
online programs - Financial Planning Service, and Separation and
Divorce - to its existing suite that includes Stress Management,
Enhancing Your Relationship, and Smoking Cessation.
Says Veder: "Online counselling can provide a forum for those who might
otherwise not access traditional forms of professional mental health
support. This can be due to travel time, availability for appointments,
perceived stigma in seeking help, lack of mobility or transportation,
and verbal communication challenges."
About Morneau Shepell Inc.
Morneau Shepell is the largest company in Canada offering human
resources consulting and outsourcing services. The Company is the
leading provider of Employee and Family Assistance Programs, as well as
the largest administrator of pension and benefits plans. Through health
and productivity, administrative, and retirement solutions, Morneau
Shepell helps clients reduce costs, increase employee productivity, and
improve their competitive position. Established in 1966, Morneau
Shepell serves more than 8,000 clients, ranging from small businesses
to some of the largest corporations and associations in North America.
With approximately 3,000 employees in offices across North America,
Morneau Shepell provides services to organizations across Canada, in
the United States, and around the globe. Morneau Shepell is a
publicly-traded company on the Toronto Stock Exchange (TSX: MSI). For
more information, visit morneaushepell.com.
SOURCE: Morneau Shepell Ltd.
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