TORONTO, April 25, 2016 /CNW/ - A brand is often a company's single largest asset and therefore must be carefully monitored. With so much data available as a result of the digital age, marketing and communications professionals must hone their brand monitoring strategies in order to extract specific information and insights that particular stakeholders within in the company will need to make strategic decisions. Carefully monitoring the brand enables each key stakeholder in a company to make short- and long-term decisions that maximize brand value — and business results.
A recent CNW white paper, Brand Monitoring for the C-suite: Delivering Actionable Business Intelligence discusses how marketing and PR professionals can keep abreast of a brand's performance by addressing the "Four V's of Data":
- Volume: the number of influence impressions put in front of customers
- Velocity: the speed of change to brand perceptions
- Visibility: the ease with which public opinion of brands can be widely distributed
- Volatility: the unpredictable impact of consumers' opinion on brands
There are many benefits to brand monitoring and this paper examines each in detail. Brand monitoring can help companies sort through the vast amount of data and convert them to useful insights that the company's internal stakeholders can then utilize.
Each stakeholder in the company will have a different dependency on the brand and brand monitoring can supply the specific information that each of these stakeholders requires. The article explores the types of data and insights that the below stakeholders will need from brand monitoring strategies:
- The CEO
- The CFO
- Head of sales
- The CMO
Finally the white paper closes with expert recommendations from Ken Wincko, SVP of Marketing at CNW's parent company, PR Newswire. These recommendations illustrate how your business can use brand monitoring to obtain the greatest possible benefit for stakeholders.
For more information on the importance and benefits of brand monitoring as well as expert tips and recommendations, download this FREE white paper from CNW's Knowledge Centre, Brand Monitoring for the C-suite: Delivering Actionable Business Intelligence.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "Monitor Your Brand Online and Supply Information Targeted to the Needs of the C-Suite (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160425_C4024_PHOTO_EN_673843.jpg
Image with caption: "Five Benefits of Brand Monitoring (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160425_C4024_PHOTO_EN_673844.jpg
Image with caption: "Ken Wincko, Senior Vice President of Marketing, PR Newswire (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160425_C4024_PHOTO_EN_673846.jpg
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