Tire features EverTread™ compound designed to meet the demands of today's hard-working vehicles
LAVAL, QC, Sept. 1, 2015 /CNW Telbec/ - Michelin announced today that it is extending the well-known DEFENDER™ promise of outstanding durable tread life to light trucks, SUVs and crossovers with the launch of the all-new MICHELIN® DEFENDER™ LTX™ M/S™ with EverTread™ compound. EverTread uses a stronger, advanced tread compound that holds up in tougher conditions longer1 and helps deliver improved gravel wear, all-season2 confidence and better fuel efficiency.
An evolution of the long-time consumer favorite, the MICHELIN LTX™ M/S™2, the DEFENDER LTX M/S with EverTread combines durable tread life and all-season3 traction superiority in a single tire that is designed to better meet the higher-torque demands of modern vehicles. Most light and heavy duty trucks produce twice as much torque as they did 20 years ago and some models produce nearly three times more torque. With the EverTread compound, the DEFENDER LTX M/S tire lasts 10 percent longer in severe conditions than its predecessor.4
"The MICHELIN DEFENDER LTX M/S was created to better address the size and power needs of today's trucks and SUVs, giving drivers what they want – a combination of durability and longevity – without sacrificing safety and performance," said Sylvaine Cuniberti, Marketing Director for Michelin North America (Canada) Inc. "As vehicles evolve, we must develop tires that match their powertrain performance, resulting in a tire that is stronger and lasts longer, even in tough conditions."
DEFENDER LTX M/S tires are offered with an 80,000–115,000 km warranty. The DEFENDER LTX M/S will be available to consumers across Canada in 69 sizes ranging from 15-inch to 22-inch diameter rim sizes. The majority of the dimensions (44) will be available in 2015, of which 23 in September. Additional sizes will be phased in throughout 2015 and into 2016. MICHELIN™ DEFENDER™ LTX™ M/S with EverTread™ technology is produced in North America, including Canada. For more information on the DEFENDER LTX M/S, visit www.michelin.ca.
Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tires for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.ca).
1Based on resistance to gravel and severe wear testing compared to MICHELIN® LTX™ M/S™2.
2While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.
3While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.
4Based on third-party treadwear tests versus MICHELIN® LTX™ M/S™2 in size LT265/70R17 121/118R; using the MICHELIN® DEFENDER™ LTX™ M/S™2 tire in size LT265/70R17 121/118R. Actual on-road results may vary.
SOURCE Michelin Canada
Image with caption: "Michelin announced today that it is extending the well-known DEFENDER promise of outstanding durable tread life to light trucks, SUVs and crossovers with the launch of the all-new MICHELIN® DEFENDER LTX M/S with EverTread compound. (CNW Group/Michelin Canada)". Image available at: http://photos.newswire.ca/images/download/20150901_C8963_PHOTO_EN_488162.jpg
Image with caption: "Michelin Canada (CNW Group/Michelin Canada)". Image available at: http://photos.newswire.ca/images/download/20150901_C8963_PHOTO_EN_488204.jpg
For further information: visit http://www.michelin.ca or contact: Irene Aguzzi, Michelin North America (Canada) Inc., Irene.email@example.com, Cell: 514-475-7684