TORONTO, April 4, 2016 /CNW/ - When launching a new product, there is no doubt that a lot of time, money and resources go into research and development as well as market research. But, it's critical to note that it's equally important to allocate sufficient resources to devising an effective content promotion plan to coincide with your product launch. A multi-channel content promotion plan is generally the most effective way to do this.
According to research commissioned by PR Newswire from the Content Marketing Institute, a content promotion plan that includes paid methods of promotion is often far more successful than a plan that doesn't include paid promotion.
"This paper will help you evaluate your communications and content distribution strategy and consider whether you have tapped all the channels that will help make your product launch a success."
– Eva Rohrman, Director of solutions and Customer Lifecycle Marketing, PR Newswire
The white paper from CNW, Make Your Product Launch the Start for a Multi-Channel Content Promotion Plan, uses a working example of how a technology company launched a product using a multi-channel content promotion plan. The content focuses on a number of different types and formats including product content, research, user content and multimedia all of which were promoted through a number of different channels.
The example illustrates the effectiveness of using a multi-channel promotion plan and details the different channels which were used, as well as looking at how they promoted the content through these channels.
Your next product launch is your chance to strengthen your message, build relationships with your target audience and put your product on track for success. For more information on how you can do this, download CNW's white paper, Make Your Product Launch the Start for a Multi-Channel Content Promotion Plan, for FREE today.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
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Image with caption: "How to use a multi-channel promotion plan to launch your product (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160404_C3792_PHOTO_EN_656613.jpg
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