MONTREAL, June 3, 2016 /CNW Telbec/ - With its growing importance in branded retail business and its ongoing quest to continuously improve the consumer experience in an complex omni-channel world, L'Oréal Canada is pleased to announce the creation of a Chief Retail Officer (CRO) position, a first among the L'Oréal Americas Zone. This new strategic responsibility has been entrusted to Jared MacKay.
The creation of the Chief Retail Officer role comes as a response of the important changes in the dynamic Canadian branded retail landscape within the cosmetics industry as well as growth opportunities for L'Oréal Canada. Based on the experience of some of the company's 35 brands, such as Kiehl's successful boutiques, the rapidly expanding NYX retail operations, and the opening of Urban Decay's retail activities, it has become essential for L'Oréal Canada to manage retail operations as a strategic business driver and to implement best-in-class processes, systems and synergies across all of its divisions.
Thus, Mr. Mackay's mandate as Chief Retail Officer (CRO) will be to develop a holistic retail strategy, create and negotiate strategic partnerships with real estate landlords, develop best-in-class retail operation solutions and synergies in back-office procedures, as well as establish seamless omni-channel experiences linked with e-commerce and CRM.
Mr. Mackay will also be responsible for improving L'Oréal Canada's organisational knowledge, as well as ensuring a unique and distinctive in-store customer service and brand experience.
For the past 15 years, Mr. Mackay has developed and expanded his communication and retail expertise in fields that span from store management to brand management, merchandising strategy and creative development both nationally and internationally for the Canadian -based global fashion footwear retailer, ALDO. More recently, he has successfully led projects which are at the heart of retail's best strategies: store experience and omni-channel marketing.
Given the strategic importance of the new Chief Retail Officer position, Mr. Makcay will also be a member of the L'Oréal Canada Executive Committee.
About L'Oréal Canada : L'Oréal Canada is a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world.
Headquartered in Montreal, L'Oréal Canada had sales of $1.054 billion in 2015 and employs more than 1,200 people. The company holds a portfolio of 35 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail.
SOURCE L'Oreal Canada Inc.
Image with caption: "Jared Mackay, CRO, L'Oréal Canada (CNW Group/L'Oreal Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20160603_C6862_PHOTO_EN_704723.jpg
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