TORONTO, Aug. 13, 2014 /CNW/ - Starting on August 17, the public can
help support the Best Start Resource Centre by making a donation at any
of the more than 635 LCBO stores throughout Ontario. Donation boxes for
the Best Start Resource Centre will be displayed at LCBO checkout
counters until September 13.
The Best Start Resource Centre, a key program of Health Nexus, supports
Ontario service providers in their work to improve preconception and
prenatal health and early child development. Best Start provides
learning opportunities for service providers and develops needed
research, resources and province-wide awareness campaigns. Over the
last ten years, there has been a focus on provincial strategies to
raise awareness about the risks of drinking alcohol during pregnancy
and to improve the skills of health care providers around alcohol use
LCBO has supported these strategies by including information on the
risks of alcohol use during pregnancy in its stores, and in its FOOD&DRINK magazine, in addition to supporting the development of a range of
resources for pregnant women about alcohol and pregnancy. Funds raised
through donations will be used to promote healthy pregnancies and
healthy babies, with a focus on preventing alcohol use in pregnancy.
For more information, visit www.beststart.org or www.alcoholfreepregnancy.ca.
"We appreciate the ongoing support we receive from LCBO, its employees
and especially its customers," says Wendy McAllister, Manager of the
Best Start Resource Centre. "LCBO's province-wide store network and
supportive staff enable us to better address the important issue of
alcohol use during pregnancy."
"LCBO is pleased to partner with the Best Start Resource Centre and help
promote alcohol-free pregnancies and to prevent Fetal Alcohol Spectrum
Disorder," says LCBO President & CEO Bob Peter. "The generosity of LCBO
customers and staff enables Best Start Resource Centre to provide
support and materials to give babies the best possible start by
encouraging women not to drink when pregnant or planning pregnancy."
The Best Start Resource Centre is one of 28 provincial and numerous
local charities that will benefit from LCBO's province-wide donation
box program in 2014. In 2013, LCBO raised a total of more than $8.2
million for charities through special programs and initiatives, of
which $7.7 million was raised through in-store fundraising. In
addition, LCBO's annual dividend transfer to the Ontario government,
which totaled $1.74 billion in fiscal 2013-14, excluding taxes,
supports a wide range of important government programs, services and
priorities, including health care and education.
The Best Start Resource Centre thanks the public for its support when
shopping at their local LCBO store from August 17 - September 13, 2014.
SOURCE: Health Nexus
For further information:
Manager, Best Start Resource Centre, at Health Nexus
Tel:1-800-397-9567 x2279; E-mail: firstname.lastname@example.org
LCBO Senior Communications Consultant
Tel: 416 864-6792; E-mail: email@example.com