TORONTO, March 28, 2016 /CNW/ - Lavu offers cost effective software solutions to food service providers, leveraging mobile technology to bring better services to their clients at the point of sale. In a currently crowded market place, Lavu's main objective was to generate quality leads while simultaneously building brand awareness and so, enlisted the services of PRN, CNW's parent company.
Lavu focused on a content marketing campaign that would create meaningful interactions with their target audience, namely millennial entrepreneurs in the industry. Creating original content would allow them to capture the attention and interest of the target market, while also identifying potential leads and opportunities for revenue growth.
"Our goal was to generate qualified leads by offering a free resource that was of interest to our potential customers, namely restaurant owners, while simultaneously raising brand awareness."
- Hannah Dietz, Digital and Social Content Strategist at Lavu
This case study takes a look at the challenges facing Lavu and how they partnered with PR Newswire, to develop a multi-channel approach to overcome these challenges. Lavu used a recent original content piece, How to Create A Successful Restaurant Menu, as the basis for their Multimedia News Release, a content distribution solution similar to CNW's Content Centre.
The Multimedia News Release, a branded landing page and content distribution solution, would serve as the hub of this multi-channel promotion, allowing readers to download the original content piece by simply entering their contact information. This contact information was then collected allowing Lavu to reach out to these interested, potential buyers.
During the planning stage, Dietz and her team decided upon various metrics which would determine and evaluate the success of this campaign. Due to the overall success of the campaign, Lavu continues to utilize this content distribution solution as their hub for multi-channel inbound marketing campaigns.
For a comprehensive look at this case study and its results, please download from our Knowledge Centre.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "Lavu Case Study (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160328_C2636_PHOTO_EN_651328.jpg
Image with caption: "Content Distribution Solution (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160328_C2636_PHOTO_EN_651332.jpg
Image with caption: "-Hannah Dietz, Digital and Social Content Strategist, Lavu (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160328_C2636_PHOTO_EN_651329.jpg
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