Kid approved toys that make the holiday cut

Walmart Toy Testers event reveals Top 20 Toys for holiday 2016

MISSISSAUGA, ON, Nov. 7, 2016 /CNW/ - What do Elmo, Star Wars®, and LEGO® have in common? They are all featured in the lineup of Walmart's Top 20 Kid Approved Toys as chosen by Canadian kids and just in time for holiday shopping.  At its annual Toy Testers Event, Walmart, Canada's largest toy retailer and ultimate one-stop shop, asked real kids what they wanted to find under the tree.

More than 600 families participated in this year Toy Testers event, testing 135 unreleased toys to make up the top 20. Kids and their parents completed surveys rating educational value, age appropriateness, ease of use, how the child reacts to the toy and, most importantly, if it is genuinely fun to play with.

"Toy shopping can be particularly stressful for parents who might be looking for a specific kind of toy, activity, or character," said Greg Lobb, senior vice president of hardlines, seasonal, electronics and entertainment at Walmart Canada. "Walmart has everything Canadian families might have on their shopping lists, from gifts to festive bedding for guests to turkeys, and we're proud to help them get some time back during this busy season."

Toy shoppers can take advantage of Walmart's huge toy selection in-store, online on walmart.ca and now through the new Walmart app available for Android and iOS. Use the app for Rollback Alerts any time a favourite item is on Rollback and barcode scanning for access to ratings and reviews of products as well as price confirmation.

"The toys tested were aimed at kids of all ages, from infants up, but no matter the age, the top picks were predominantly toys that that inspire imagination, excitement and creative play," said Maria Garofalo, senior director of toys and chief toy officer at Walmart Canada. "Our Toy Testers event ensures Walmart has the toys that kids want at prices parents can feel good about."

Walmart's Top 20 Kid Approved Toys for 2016 are:

Age group: 0 – 23 months

Age group: 3 – 5 years

Age group: 6 – 8 years

Age group: 7 plus years

Age group: 9 plus years

YTV Network Special
On November 6 at 8:30 p.m., parents and children are welcome to watch the YTV Toy Testers 30-minute special. Professors Logan, Charlie, Eniola and Gabby conduct field research at the annual Walmart Toy Testers event to uncover the Top 20 Kid Approved Toys, revealing all to Headmaster Carlos.

Walmart is committed to having low prices on toys all season long. Canadians can shop thousands of toys in-store or online at Walmart.ca/toys.

About Walmart Canada
Walmart Canada operates a growing chain of  more than 405 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, walmart.ca is visited by 600,000 customers daily. With 95,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated $250 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.

SOURCE Walmart Canada

For further information: For media inquiries, please contact: Felicia Fefer, Manager, Marketing Communications, Walmart Canada, ffefer@wal-mart.com; Cole Douglas, APEX Public Relations, 416-934-2122, cdouglas@apexpr.com


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