IKEA Canada Rolling Out New In-Store Pick & Mix Candy Offer

Craft the Perfect Mix of Candy with LÖRDAGSGODIS Pick & Mix Sweets

BURLINGTON, ON, Oct. 19, 2015 /CNW/- IKEA Canada announces the roll out of LÖRDAGSGODIS Pick & mix sweets, a new in-store candy shop offer that includes 48 varieties of confectioneries such as gummies, sours, marshmallows, chocolate, licorice and more. The sweets, which are made from Swedish recipes produced in and are imported from Europe, feature:

  • No trans fats
  • No high-fructose corn syrup
  • No GMOs
  • Natural colors

Customers can craft their own perfect mixed bag of candy - scooping one kind only, or one of each - as all the sweets have the same price ($1.99/100 grams).

The new offer is based on Lördagsgodis, or "Saturday candy", a beloved Scandinavian tradition dating back for several decades, in which children were allowed to visit the local store every Saturday for a bag of candy. Lördagsgodis has since grown to include any day of the week when children and adults alike splurge on a special sweet treat.

"As a young boy growing up in Sweden, I remember how "Saturday candy" was such a big part of my childhood as I looked forward to my favourite sweets. I'm now excited to be launching Pick & Mix here at IKEA and extending those traditions to our Canadian customers," said Stefan Sjostrand, President, IKEA Canada.

The LÖRDAGSGODIS Pick & mix sweets candy shops will continue to roll out throughout this Fall in Swedish Food Markets at each IKEA store across Canada.  

See below for a full list of dates for when each local candy shop installation will be completed in-store:

IKEA Canada Store

Launch Date (2015)

IKEA Burlington

October 19th

IKEA Etobicoke

October 20th

IKEA Winnipeg

October 20th

IKEA North York

October 21st

IKEA Vaughan

October 22nd

IKEA Richmond

October 27th

IKEA Coquitlam

October 28th

IKEA Calgary

November 4th

IKEA Edmonton

November 5th

IKEA Montreal

November 9th

IKEA Boucherville

November 10th

IKEA Ottawa

November 12th

 

About IKEA Canada
IKEA is a leading home furnishings retailer with 361 stores in 50 countries worldwide, which are visited by 821 million people every year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 1.1 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca, www.ikeafoodfacts.ca.

SOURCE IKEA Canada

Image with caption: "IKEA's new LÖRDAGSGODIS Pick & Mix sweets (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20151019_C5425_PHOTO_EN_523329.jpg

Image with caption: "IKEA's new LÖRDAGSGODIS Pick & Mix sweets (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20151019_C5425_PHOTO_EN_523327.jpg

For further information: Lucy Fréchette, National Public Relations Manager (products), IKEA Canada, 905-637-9440 x6237, Lucy.Frechette@IKEA.com

RELATED LINKS
http://www.ikea.ca

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