MONTREAL, April 28, 2016 /CNW Telbec/ - The IGA banner and its grocers are pleased to announce that Mrs. Estelle Sénécal-McMahon from Rawdon will be receiving free groceries for the next 25 years. She is in good company along with 50 other winners who received gift cards worth one year of free groceries in the IGA Great Food Giveaway Contest that ran from February 7 until April 6, 2016.
From Gatineau to Port-Cartier
Though the grand winner hails from Lanaudière, the contest spread to all regions of Quebec. Most of the winners live in the Quebec City region, Gaspésie-Île-de-la-Madeleine, the Laurentians, Montérégie, Montreal, and Saguenay-Lac-Saint-Jean.
Close to $400,000 in free groceries
For a chance to win a prize, customers were invited to show their AIR MILES® card at the checkout in order to receive one automatic entry for every $10 they had spent. By awarding an impressive prize of 25 years of free groceries, this new formula and the contest itself have undoubtedly set a precedent in the Quebec grocery business.
Over the last six weeks, gift cards worth close to $400,000 have been awarded. We warmly congratulate Mrs. Sénécal-McMahon and all the other weekly winners! "For us, the IGA Great Food Giveaway Contest was the ideal occasion to offer a real helping hand to more than fifty families," claims Guy Terroux, vice president of marketing at Sobeys Québec. "This initiative is directly related to our Joy of Eating Better movement, and it will allow the winners to cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices, without having to compromise on enjoyment."
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. In May 2014, IGA grocers launched The Joy of Eating Better initiative that aims to help Quebecers cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices. In April 2016, they decided to make this movement even more accessible to everyone, all the time, thanks to a permanent price drop on thousands of grocery products. The IGA banner includes over 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles.
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SOURCE Sobeys Québec
Image with caption: "(from left to right) Joëlle Dickey (Sobeys Québec), Martin Guilbault (IGA owner), Jack McMahon, Estelle Sénécal-McMahon (winners), Sylvain Guilbault (IGA owner), Marie-Noëlle Cano (Sobeys Québec). (CNW Group/Sobeys Québec)". Image available at: http://photos.newswire.ca/images/download/20160428_C3775_PHOTO_EN_677452.jpg
For further information: Laurie Fossat, Communications Advisor, Sobeys Québec, Tel. 514-324-1010, ext. 2158, email@example.com