ST-EUSTACHE, QC, Oct. 25, 2016 /CNW Telbec/ - For more than 25 years, Quebec company HGrégoire has brought credibility to the pre-owned vehicle industry, constantly transforming and refining its business model. It has set the standard in this market, continuing to expand and diversify its products and services, particularly through its acquisition of two new car dealerships this past summer — Hyundai in Vaudreuil and Chrysler in St-Jérôme. These acquisitions, along with the three Nissan new car dealerships HGrégoire already owns, bring the company's total number of superstores to 17 in North America.
Since Greg Hairabedian opened HGrégoire's doors, this family business has revolutionized the industry, adopting a strict buying and selling approach — focused on transparency and reliability to offer customers a wide choice of high-quality pre-owned vehicles at the best-possible price. Building upon its success, HGrégoire is innovatively adapting its winning formula to the new car market. The company relies on economies of scale from its huge volume of purchases and sales — in addition to a transparency policy that applies to both its online and in-store business.
Recently, Greg's son, John Hairabedian, took over the company's reins, bringing new life to the network. This has led to the launch of its fully integrated, online transactional platform and a complete revamp of its business approach, which is now firmly focused on the customer experience. HGrégoire's new website, which was created in 2015, is in sync with today's shopping habits, where store visits become an extension, if not the conclusion, of a successful, seamless and user-friendly online experience.
Clear, professional and informative, this website comes with innovative features, including a "magnifying glass" tool to inspect every angle of the vehicle via a high-quality 360o image that leaves no detail out. At HGrégoire, interactivity is a top priority: potential buyers on its site can chat in real time with online Customer Service Representatives — the company's "customer satisfaction agents" — who are specially trained to answer questions on the spot. Also, contrary to the customary practice of sending car buyers to the dealer for complete details, HGrégoire.com immediately provides customers with relevant information, a look at a vehicle's complete history and an easy way to schedule appointments, encouraging them only to go to a store and test-drive the car.
"After studying the consumption habits of our customers who prefer to first shop online, we adapted to their needs, offering a user-friendly digital platform, along with friendly, professional service on the floor," says Fady Bouras, Vice President of Operations. "The customer experience is now so well integrated into our culture that consumers cannot help but respond very favourably to this approach."
HGrégoire also stands out as the first — and still the only — car dealership to remain open seven days a week. It only buys the best pre-owned vehicles in the marketplace, which undergo a 125-point inspection that covers the car's mechanics, body and frame, provides customers with a CarProof Report, which includes the car's complete history and actual mileage, and restores the vehicle to excellent condition. At HGrégoire, advisors do not receive commission based on the value of the vehicle and every car comes with a choice of warranties at fixed, fair prices. In addition, HGrégoire takes trade-ins with no purchase necessary.
For more information on HGrégoire and its history, people, products and services, visit www.hgregoire.com now.
Founded in 1993 by Greg Hairabedian, Quebec company HGrégoire, whose head office is in St. Eustache, has more than 500 employees. Today, HGrégoire is a leader in the pre-owned vehicle industry and has the largest inventory of pre-owned vehicles in Canada. Winner of the Consumer Choice Award for the 11th year in a row, the family banner has 15 superstores in Quebec and two in Florida that offer new and pre-owned vehicles. HGrégoire's mission: offer customers high-quality vehicles at the best-possible prices through a strict "buying" and "selling" approach — focused on transparency and reliability. For more information on the company's distinctive business approach, visit www.hgregoire.com.
SOURCE Torchia communications (MTL)
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