Send a message to the future with the Hennessy Time Barrel
TORONTO, June 25, 2015 /CNW/ - On the occasion of its 250th anniversary, Hennessy creates the Time Barrel, an interactive time
capsule that stores video and text messages for future generations. And
it will stop in Toronto during one week in July.
Since 1765, Hennessy has set aside its finest for future generations.
"What if you could do the same?" is the questions on the first takes of
the Hennessy's short clip "Sending a Message to the Future" release to
explain this all project. Adding to Hennessy's trademark slogan
"Crafting the Future", the short film features creative talents who
explore the idea of leaving a trace, planning ahead and looking ahead
to the future. Directed by Louis de Caunes, the clip features model and
Sweat The Style founder Adrianne Ho, artist André and Hollywood
producer and actor Josef Cannon.
Hennessy urges artists and individuals alike to look forward to the
future and leave their messages into its Time Barrel to gain meaning
and strength over time; similar to how Hennessy has continued to age
its products and evolve them in over 250 years.
Want to leave your own #messagetothefuture? Visit the Time Barrel while
it is in Toronto, Canada from July 8th to 14th or online at: sendindameesagetothefuture.com. All messages will be
preserved in the Time Barrel in Hennessy's historic cellars in Cognac,
where it will remain sealed until it is unveil, 50 years from now.
To view the short film on YouTube: https://youtu.be/YaDrbdtjf2Q
To leave a message in the Hennessy Time Barrel: www.sendingamessagetothefuture.com
To share: #MessageToTheFuture #TimeBarrel #Hennessy #Hennessy250
The Hennessy Time Barrel
One of the highlights of Hennessy celebrating 250 years of remarkable
adventure is the Hennessy Time Barrel, on display from July 8th-14th on Bloor Street, on the street level patio of La Société, centrally
located in Toronto's Yorkville neighbourhood.
The Time Barrel has been designed as an interactive experience to take
part in Hennessy's tradition of perpetual transmission from one
generation to the next. "My real mission is to prepare the eaux-de-vie for the generations of
Master Blenders that will follow me…", says Yann Fillioux, Hennessy's Master Blender. Based on this idea,
visitors of the Hennessy 250 Time Barrel installation and the Hennessy
website are invited to send a digital text or video message to the
future. This 21st century time capsule will preserve messages written
in 2015, all around the world, in a barrel in Hennessy's historic
cellars in Cognac. Messages for future generations will remain sealed
in the Time Barrel until it will be opened 50 years later.
From March through October 2015, The Hennessy Time Barrel will travel to
9 cities all over the world. Destinations include Cognac, France
(February), Guangzhou, China (March); Taiwan (April), Berlin, Germany
(May), Moscow, Russia (May); London, Great-Britain (June), Toronto,
Canada (July), Johannesburg, South Africa (August), Lagos, Nigeria
The Hennessy 250 Collector Blend
In tandem with the announcement of The Hennessy 250 Tour, Yann Fillioux,
the Maison's Master Blender, presented the Hennessy 250 Collector
Blend: "To mark milestone celebrations, Hennessy has always carefully created a
special cognac to illustrate a sense of continuity. Today, the Maison
celebrates 250 years of savoir-faire and excellence by creating a
unique anniversary blend."
Since 2010, Yann Fillioux, together with his Comité de Dégustation (Tasting Committee), has been selecting eaux de vie from amongst the
ones he has carefully chosen and matured throughout his 50-year
presence in the Maison. In order to prepare the Hennessy 250 Collector
Blend, these eaux-de-vie were aged in 250 handmade, especially commissioned barrels of Limousin
oak containing 250 litres each. Prior to that, they were aged in
barrels for at least ten years under optimum conditions: temperate and
oceanic, the epitome of controlled balance, of subtlety and "elegance",
to borrow one of Fillioux's favourite terms.
In 2015, the Maison Hennessy celebrates 250 years of an exceptional
adventure that has lasted for seven generations and spanned five
continents. It began in the French region of Cognac, the seat from
which the Maison has constantly passed down the best the land has to
give, from one generation to the next. In particular, such longevity is
thanks to those people, past and present, who have ensured Hennessy's
success both locally and around the world. Hennessy's success and
longevity are also the result of the values the Maison has upheld since
its creation: unique savoir-faire, a constant quest for innovation, and
an unwavering commitment to Creation, Excellence, Legacy, and
Sustainable Development. Today, these qualities are the hallmark of a
House that crafts the most iconic, prestigious cognacs.
Image with caption: "This 21st century time capsule will preserve messages recorded in 2015, from all around the world, in a barrel in Hennessy's historic cellars in Cognac to be release 50 years from now. (CNW Group/Hennessy)". Image available at: http://photos.newswire.ca/images/download/20150625_C9869_PHOTO_EN_43843.jpg
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