Overwhelming majority of Canadians (68 per cent) don't know the most
important factor in tire safety
BRAMPTON, ON, Nov. 2, 2015 /CNW/ - Hankook tire recently set out to
gauge Canada's knowledge of basic tire safety and preparedness as we
head into winter driving season. According to the Hankook Get a Grip
Winter Tire Safety Poll, the good news is that the majority of
Canadians (64 per cent) use winter tires and in the province of Quebec,
where it's mandated by law, 97 per cent of drivers are compliant.
Surprisingly, Atlantic Canada ranks second after Quebec for winter tire
use (86 per cent) and the prairies, notorious for bad winters, ranked
highest, next to BC, for not using winter tires (AB, 53 per cent;
SK/MB, 58 per cent; and BC, 59 per cent). The bad news is there seems
to be confusion over when to switch to winter tires, nearly half of all
Canadians (42 per cent) didn't know when to switch; four in 10
Canadians (36 per cent) don't use winter tires at all and nearly seven
in 10 Canadians (68 per cent) did not know the most important factor in
tire safety (tire pressure). Drivers get a failing grade when it comes
to appropriate frequency for checking tire pressure. Sixty per cent
don't check tire pressure frequently enough.
Women know best the safety of winter tires; but millennials know when to
put them on
Jeff Bullock, Hankook spokesman and 33 year industry veteran, knows a
thing or two about tires. "Forty-two per cent of Canadians indicated
that they didn't know when to switch to winter tires," he says. "The
correct answer is when the temperature drops below 7Â° Celsius. Winter
tires are made from a type of rubber that can perform in cold
According to the poll results, women, more than men (47 per cent of
women and 41 per cent of men) switch to winter tires because it is
critical to road safety. As for the timing of when to switch, it was
those with the least driving experience, the millennials, who got it
right. Sixty two-per cent correctly stated that putting winter tires on
the vehicle was dependent on temperature. Interestingly, the biggest
group that does not use winter tires are the 55 plus crowd, 44 per cent
of whom said they do not use winter tires.
Boomers: Tire pressure is most important safety factor
"The tire's air pressure is the most important safety consideration â"
no matter what time of year it is," he says. "When you see stats like
one third of Canadian drivers only check the tire pressure twice a year
or less, that's concerning. If you think about it, the tire is the only
thing keeping your car on the road. Tire pressure checks are an early
warning system. If that pressure gets too low, or you get a flat while
driving, you can lose control of the car. It's very dangerous,
especially in winter conditions."
When it comes to checking tire pressure, the worst offenders were in
Quebec, with 68 per cent not checking frequently enough and 11 per cent
never checking. With age comes wisdom. Canadians over the age of 55
were most likely to correctly state tire pressure is the most important
factor in tire safety. However, 61 per cent of them still got the
When it comes to winter tires, manufactures are constantly innovating.
Hankook's Winter i*cept iZ features the latest tire design technology
to ensure consistent grip in both icy and snowy driving conditions.
This studless tire features an interlocking 3D sipe design for
aggressive tread block that gives you great traction. Going deeper
into the tread, the spuit hole technology channels liquid out of the
tire to deliver better handling, breaking and to increase wet condition
performance and minimize hydroplaning.
"Hankook is constantly innovating to deliver the latest tire
technology," says Bullock. "Gone are the days of noisy, clunky winter
tires. Today's tires are quiet, safe and performance oriented â" even
in the worst weather. There is lots of information to help you pick the
best tire for your vehicle at hankooktire.ca".
Hankook Hacks: Winter Auto Safety
Winter Tires: switch to winter tires when temperature drops below 7Â°
Tire Pressure: Check it once a month, best to do at home, when the tires
have been sitting, not-driven for at least 4 hours. Some underground
parking lots have air pumps which is easier in snowy weather.
Emergency Warmth: Keep a warm sleeping bag and tea light candles in the
car in case of a breakdown. In a small space like your car, the candle
provides warmth. Extra warm clothing as well.
Fuel up: Don't let your gas tank get below the half full mark. Keep
water and snacks on hand for you.
Communication: Keep a flashlight in the vehicle so you can be located in
the dark and a backup batter or charger for your cell phone.
About Hankook Tire Canada Corp.
Headquartered in Brampton, Ontario, Hankook Tire Canada Corporation is a
technology-focused, customer-oriented company that markets and
distributes a complete line of high performance and ultra-high
performance passenger tires, light truck and SUV tires, winter tires
and medium truck and bus tires in Canada. With quality-proven products,
Hankook Tire Canada is rapidly growing to become an industry leader in
Canada. As the National Partner and the Official Tire of Hockey Canada,
Hankook Tire Canada actively supports grassroots sports and contributes
back to local communities.
Visit www.hankooktire.ca for more details.
SOURCE Hankook Tire Canada Corp.
Image with caption: "Hankook tire recently set out to gauge Canada's knowledge of basic tire safety and preparedness as we head into winter driving season. (CNW Group/Hankook Tire Canada Corp.)". Image available at: http://photos.newswire.ca/images/download/20151102_C9132_PHOTO_EN_44362.jpg
For further information:
Lisa Yerilin, GCI Group on behalf of Hankook Tire Canada, Lisa.Yerilin@gcicanada.com, o. 416.486.2563, m. 647.461.1049