OTTAWA, Nov. 28, 2013 /CNW/ - The Mobile Giving Foundation Canada, the mobile channel that enables Canadians to donate to their favorite
charities via text message, encourages Canada's 28 million mobile phone
customers to participate in Canada's first GivingTuesday on December 3, 2013. Building on the tremendous success of the first
GivingTuesday in the United States last year, GivingTuesday Canada, to
be held each year on the day after Cyber Monday, is an opportunity for
Canadians to give and volunteer their time to their favourite causes at
the start of the holiday season.
Earlier this year, the Mobile Giving Foundation Canada (MGFC) joined
with 12 other caring Canadian organizations as founding partners of
GivingTuesday, which was initiated by CanadaHelps and GIV3. To date, more than 800 other organizations have joined this movement
for charities, companies and individuals to share their support for and
raise awareness about charities and non-profit organizations they are
"Canadians are known around the world for their generosity, and I am
confident that GivingTuesday be no exception to this," said Bernard
Lord, President and CEO of the Canadian Wireless Telecommunications Association. "In just the past three years, Canadians have donated close to $2
million through text-to-donate programs."
MGFC, which is utilized by approximately 150 Canadian registered
charities, provides an easy way for mobile phone users to donate small
amounts - $5, $10, $20 or $25 - with a simple text message. For
GivingTuesday, more than 30 charities are participating in special
GivingTuesday mobile giving campaigns. These campaigns also allow
donors to share their charitable support through social media to help
spread the word about their favorite causes.
For a complete list of all participating charities offering special text
donation campaigns on GivingTuesday, please visit www.MobileGiving.ca.
About the Mobile Giving Foundation Canada
The Mobile Giving Foundation Canada (MGFC) was founded in 2009 to create
a "mobile giving channel" that empowers non-profit organizations and
donors. MGFC provides the organizational layer, operational guidelines
and technical infrastructure for registered charities and donors to use
the incredible power and convenience of mobile technology. The mobile
giving channel gives Canadians a simple and immediate way to respond to
appeals from worthy causes and have their donation charged to their
wireless phone bill. 100 per cent of the donation is then remitted to
the designated charity. Mobile giving campaigns are supported by Bell,
Fido, Koodo, MTS, Rogers, Solo, TELUS, Videotron, Virgin Mobile and
WIND Mobile. For further information, please refer to the MGFC Web site
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SOURCE: Canadian Wireless Telecommunications Association
For further information:
613-233-4888 ext. 227