Giddy Up: Mad Jack Launches Hard Root Beer and Ginger Flavoured Lager in Canada

Both flavours join existing Apple Lager, begin rolling out on select store shelves today

TORONTO, March 31, 2016 /CNW/ - The worlds of root beer, ginger ale and malt beer have finally collided for the largest launch of its kind in Canada. Today, Mad Jack has introduced its premium hard root beer and ginger flavoured lager in select retailers, eliciting a collective hell yeah from drinkers across the country.

The two new flavours join Mad Jack's Premium Apple Lager which launched in 2014, and won the Canadian Living 2015 Best New Product Award for New Beer. Although hard soda has seen considerable growth in the U.S., generating a reported $116 million in 2015*, the category is still relatively new to Canadians.

"Last year, Mad Jack Premium Apple Lager proved to be one of the fastest growing flavoured malt beverages in Canada and the number one flavoured malt beverage in Quebec**," said Madeline Burch, Marketing Manager, Mad Jack. "We expect similar results with both our Hard Root Beer and Ginger flavours."

Mad Jack's Premium Hard Root Beer combines the taste of cinnamon, cloves, wintergreen, anise and sweet vanilla bean to give it the smooth creamy finish root beer aficionados will recognize immediately. For ginger ale lovers, new Mad Jack Premium Ginger Flavoured Lager blends taste of freshly sliced ginger root with subtle notes of lime. All Mad Jack products are brewed in Canada and contain 5% ABV (alcohol by volume).

"One thing's for certain: taste palates continue to evolve, increasing the demand for sweeter alcohol-based beverages while also paving the way for more creative experimentation," added Burch. "Our goal this summer is to share the refreshing taste of Mad Jack with as many Canadians as possible. Consumers should keep an eye out for sampling events across the country because we'll be popping up everywhere, from music festivals to community events, and even back yard parties!"

Formats and Availability

New Mad Jack Premium Hard Root Beer and Mad Jack Premium Ginger Flavoured Lager have begun rolling out nationwide in the following formats, with availability, price and pack sizes varying by province.

  • 473 mL cans (singles, 4-packs, 6-packs)
  • 355 mL cans (6-packs, 12-packs)

 

For more information, please visit www.madjack.ca or follow Mad Jack on:
Facebook: Facebook.com/MadJackCA
Twitter: @MadJackCA
Instagram: @MadJackCa

* Based on data from market researcher IRI
** Based on research from the Association of Canadian Distillers

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

SOURCE Molson Coors Canada

Image with caption: "New Mad Jack Premium Hard Root Beer and Mad Jack Premium Ginger Flavoured Lager are available in 473 mL cans and 355 mL cans. (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20160331_C5102_PHOTO_EN_654980.jpg



For further information: Media only: For more information, or to request an interview, please contact: Erin Banting, Citizen Relations - erin.banting@citizenrelations.com - 416.934.8422

RELATED LINKS
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