Garnier-Ombrelle named Official Sun Protection Partner of the Canadian
TORONTO, May 27, 2013 /CNW/ - The Canadian Soccer Association announced its new long-term corporate partnership with Garnier-Ombrelle today on the pitch at Varsity Stadium Field in Toronto, kicking off Canada's Women's National Team week-long preparation for its rematch against the USA Women's National
Soccer Team on Sunday June 2, 2013 in Toronto, ON. A photo opportunity followed, with Members of Canada's
Women's National Soccer Team and local youth girls team, Hamilton
Sparta U-14 Girls.
Soccer is the #1 participatory team sport in Canada and is the fastest
growing sport in the country. An impressive 44% of Canadian youth
participate in the sport, and hundreds of thousands of children will be
active outdoor players throughout the summer months.
"Garnier-Ombrelle is proud and excited to team up with the Canadian Soccer Association to promote being active and protected while under the sun," says Frank
Kollmar, Vice President - Consumer Products Division of L'Oreal Canada.
"As an assistant coach and a father of two active soccer players, I
know how important protection is on the field. Much like shin guards
protect players' bones, Garnier-Ombrelle, Canada's number #1 recommended sun protection brand by dermatologists
and pharmacists, will deliver the same protection from the sun. Since
80% of sun damage occurs during childhood and teenage years, the focus
of Garnier-Ombrelle's multi-year partnership with the Canadian Soccer Association will be aimed at increasing sun safety awareness among youth starting
with The Active Start Soccer Fest Program. Garnier-Ombrelle is happy to provide the safest place under the sun for the youth
participants of the number one outdoor team sport in Canada."
Garnier-Ombrelle wants to make a lasting impression on 'soccer loving' youth by shedding
light on the important subject of encouraging the integration of sun
protection into their routine early on - building good habits for years
to come. With the added sun exposure comes some sobering statistics from the
Canadian Skin Cancer Foundation:
One in every three cancers diagnosed worldwide is a skin cancer, 80-90% of which are caused by ultraviolet (UV) radiation
Over 80,000 cases of skin cancer are diagnosed in Canada each year, more than 5,000 of which are melanoma, the mostly deadly form of skin
"The members of Canada's Women's National Team are phenomenal role
models for youth in terms of their achievements in athletics, and also
in their use of sun protection. With National Sun Awareness Week around the corner, this partnership with Ombrelle will play
an important role in educating Canadian families about the importance
of sun protection from an early age. Regular sunscreen use in
early childhood helps to develop good sun protection habits, which
reduce the harmful effects of the sun," Dr. Sonya Cook,
(Dermatologist) Compass Dermatology Toronto.
"The Canadian Soccer Association is thrilled to join forces with Garnier-Ombrelle in encouraging sun safety for soccer participants, both on and off the
field," said Peter Montopoli, General Secretary, Canadian Soccer Association.
"The support of a major lifestyle brand such as Garnier-Ombrelle is key for the development of our sport, from grassroots to National
Teams, and we look forward to continuing to grow the beautiful game in
our country through this new partnership," Montopoli added.
Below are highlights of the partnership:
Off the Field
Ombrelle is the #1 recommended sun care brand by physicians, pharmacists,
paediatricians and uses Mexoryl technology, a patented sun filter, that
is the #1 recommended filter by Canadian dermatologists. It is
recognized by the Canadian Dermatology Association and is making large strides to score big with close to one million
soccer families and participants across Canada. From the 140
communities that participate in Canadian Soccer Association's internationally renowned Active Start Soccer Fests, a grassroots soccer celebration for youth ages 5-10, to the 12 Canadian
National Teams that represent Canada on the International stage, Garnier Ombrelle supports athletics at all levels, and is devoted to educating sports
enthusiasts of all ages about daily sun protection. The brand will
become the title sponsor of the Active Start Soccer Fests program in
early 2014, and has also provided sun care kits to all members of
Canada's Women's National team.
The Garnier-Ombrelle and Canadian Soccer Association Partnership, will include an exclusive sun protection partnership with
recognized programs and events including Canada's National Teams, the Amway Canadian Championship, National Club Championships and Active Start Soccer Fests over the next 3 years. The Garnier Ombrelle partnership will also extend its support to local community soccer
events where sun safe areas, samples and sun education will be provided
to youth and their families.
On the Field
Everyone is invited to join Garnier-Ombrelle at the pre-game festivities, Sunday, June 2nd at BMO Field in Toronto, before the much anticipated rematch between
the Women's National Team and USA Women's National Soccer Team. Garnier-Ombrelle will be hosting soccer fans at the Fan Zone: an area boasting family friendly activities and product giveaways. Garnier and Ombrelle experts will be on site to discuss the importance of sun safety, and
how to get game-day ready.
Below is a list of scheduled activities surrounding the Women's National
Team's visit to Toronto:
May 29th 6PM ET, Public training session
BMO Field - 170 Princes Blvd.
May 31st 10:30AM ET, BMO Autograph session
First Canadian Place (indoors) - 100 King St. W.
June 2nd 4:30PM ET Canada v USA Rematch
BMO Field - 170 Princes Blvd.
Social Media Links
Garnier believes in beauty through nature, creating products that 'Take
Care' of consumer needs. Scientifically developed with selected natural
ingredients, Garnier products help men and women look healthy and feel
better every day. Established in Paris at the turn of the 20th century,
Garnier is the #1 beauty brand in France and a trusted leader
throughout Europe, Asia, US, Mexico and Canada. The Garnier family of
Canadian products consists of Garnier Fructis, Garnier Fructis Style,
Garnier Nutrisse, Garnier Nutrisse Intense, Garnier Belle Color,
Garnier HerbaShine, Garnier Olia, Garnier Skincare and Garnier Body.
For more information, visit www.garnier.ca
Launched in 1990 with the assistance of Canadian dermatologists,
Ombrelle has dedicated itself to offering state-of-the-art suncare
technologies in Canada. The first sun protection brand to offer
consumers a patented, broad-spectrum sunscreen, Ombrelle works
hand-in-hand with dermatologists to identify market needs and
collaboratively develop innovative suncare products. Ombrelle products
are recognized by the Canadian Dermatology Association, while also
supporting public education that promotes healthy sun attitudes. From
its inception, this Canadian company has been original in its quest to
develop superior sun protection for the entire family, and for a host
of outdoor activities. http://www.garnier.ca/_en/_ca/sun/index.aspx
About the Canadian Soccer Association
The Canadian Soccer Association, in partnership with its membership and its partners, provides
leadership in the pursuit of excellence in soccer, both at the national
and international levels. The Canadian Soccer Association not only strives to lead Canada to victory, but also encourages
Canadians to a life-long passion for soccer. For more details on the Canadian Soccer Association, visit CanadaSoccer.com
Image with caption: "Press conference in Toronto celebrating the announcement of Garnier-Ombrelle's partnership with the Canadian Soccer Association. From left: Jean-Daniel Labbé, Group Manager, Garnier Skin Care & Ombrelle, Canada's Women's National Soccer Team players: Emily Zurrer, Melissa Tancredi, Carmelina Moscato, Robyn Gayle, Desiree Scott, Sophie Schmidt, and Dr. Sonya Cook, Dermatologist at Compass Dermatology Toronto, Sandra Gage, Director of Business Development, Canadian Soccer Association In front: Hamilton Sparta U-14 Girls Soccer Team (CNW Group/Garnier) (CNW Group/L'Oréal)". Image available at: http://photos.newswire.ca/images/download/20130527_C2302_PHOTO_EN_27105.jpg
Image with caption: "Canada's Women's National Soccer Team player Sophie Schmidt applies Ombrelle sunscreen at a press conference announcing Garnier-Ombrelle's partnership with the Canadian Soccer Association. (CNW Group/Garnier) (CNW Group/L'Oréal)". Image available at: http://photos.newswire.ca/images/download/20130527_C2302_PHOTO_EN_27107.jpg
For further information:
media inquiries, or interviews with Executives, please contact:
Katie Green, Brand Communications Manager, Garnier-Ombrelle : 514.281.2745 email@example.com
Michèle Dion, Media Relations Canadian Soccer Association: 613.237.7678 ext. 226 firstname.lastname@example.org