TORONTO, July 16, 2013 /CNW/ - Every time they go grocery shopping,
Canadians spend approximately 34 per cent of their weekly grocery
budget on produce, but a significant portion of fruits and vegetables
get tossed in the garbage each year.
In fact, a new study commissioned by KitchenAid brand* shows the average
Canadian spends approximately $40.80/week on fresh produce but will
throw out close to 10 per cent of their purchase - cumulatively wasting
billions of dollars** worth of uneaten fruits and vegetables each year.
But what many Canadians don't know is that they are unknowingly
shortening the lifespan of their produce simply by storing it
improperly. Thirty-nine per cent of respondents did not know that
certain fruits and vegetables should be stored separately to ensure
For example, produce like apples and green onions emit ethylene gas,
which speeds up the ripening process and can cause undesired changes in
taste and texture. Others like spinach and yams are sensitive to this
gas and should be stored separately from ethylene producing fruits and
vegetables. With more than half of Canadians (55 per cent) willing to
pay more for premium fruits and vegetables, be it organic, locally
grown or free trade, it's important to know what they can do to extend
the lifespan of their food.
To keep your food fresher longer, KitchenAid has a collection of
refrigerators equipped to tackle humidity, ethylene gas and odours -
all of which contribute to over-ripening. The KitchenAid® Preserva® Food Care System is an exclusive system designed to control humidity and temperature
inside the fridge and freezer with two truly independent cooling
systems; the system also includes a FreshFlow™ Produce Preserver to
absorb ethylene gas and a FreshFlow™ air filter to reduce odours that
can rob foods of their freshness. This refrigeration innovation can
actually help delay over-ripening by up to 25 per cent in commonly
purchased produce - a key benefit for Canadians, as 68 per cent of
those surveyed said they would buy more produce each shopping trip if
they knew it would last longer.
"The freshest possible ingredients are the foundation for a great
recipe, but not everyone has time to run to the market numerous times
during the week," says celebrity chef Lynn Crawford. "KitchenAid®
refrigerators with the Preserva® Food Care System help extend the
lifespan of produce so you can buy fresh ingredients with the
confidence in knowing that your refrigerator will maximize their taste
Here are a few more fresh facts from KitchenAid brand:
The average Canadian spends $121/week on groceries.
Thirty per cent of Canadians shop for produce twice/week.
Ontario and British Columbia residents spend more on produce compared to
the Atlantic Provinces (Ontario - $41.70/week, British Columbia -
$43.90/week), the Atlantic provinces spend the least with an average of
18-34 year olds spend 26 per cent more on produce weekly compared to
35-44 year olds ($49.70 vs. $39.40).
Forty-five per cent of Canadians say they frequently throw away lettuce
Bananas - 41 per cent
Tomatoes - 24 per cent
Grapes - 23 per cent
Celery - 19 per cent
Nine in 10 Canadians feel guilty about throwing away uneaten fresh
About KitchenAid Brand
Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons
to create a complete line of products designed for cooks. Today, the
KitchenAid brand offers virtually every essential for the well-equipped
kitchen with a collection that includes everything from countertop
appliances to cookware, ranges to refrigerators, and whisks to wine
cellars. KitchenAid believes that preparing and sharing food together
is a wonderful way to connect with family and friends. Visit www.KitchenAid.ca to learn more.
* A survey of 1501 Canadians was completed online between May 21 and May
23, 2013 using Leger's online panel, LegerWeb. A probability sample of the same size would yield a margin of error of
+/- 2.5%, 19 times out of 20.
** Canadian households (13, 320, 600 [based on 2011 Census data]
multiplied by $190.94) of wasted produce per Canadian household per
Image with caption: "New study shows Canadian households wasting more than $2.5 billion of fresh produce each year. (CNW Group/KitchenAid Canada)". Image available at: http://photos.newswire.ca/images/download/20130716_C7637_PHOTO_EN_29028.jpg
SOURCE: KitchenAid Canada
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