French's® Puts a Promise on the Table

Maker of Canada's Favourite Mustard Announces Commitment to Clean Labels, Local Ingredients and Social Responsibility

TORONTO, Dec. 9, 2015 /CNW/ - Today, The French's Food Company announces a promise to deliver great taste, real, local ingredients and added social responsibility. Supported by both consumer and employee values, French's commitment comes out of its long history. Since 1904, its iconic yellow mustard has always been made from what today would be considered "clean, simple ingredients." More than 100 years later, those ingredients remain unchanged. The new French's Promise means that all of its products will be held to that same high standard.

Clean Ingredients, Locally Sourced
The French's Promise will be evident in the brand's ingredients, recipes and community causes. While many companies are taking years to reach this achievement, French's is proud to confirm that its ingredient changes are nearly complete. The company spent 2015 refining its product recipes and, today, more than 90% of the company's products now include only real ingredients, without artificial flavours, colourants, dyes or high-fructose corn syrup (HFCS).

Local sourcing has also been a part of the French's philosophy. In Canada, French's works with local farmers to source the best quality ingredients for use in all its products. This has been evident for years in French's Mustard, where 100% of the mustard seeds are grown by Canadian farmers. This philosophy now extends to French's Ketchup. Working with local farmers in Ontario, French's Ketchup is now made with 100% Canadian tomatoes. It's these Canadian-grown tomatoes that give French's Ketchup its fresh, delicious taste.

Commitment to Community and Social Causes
Consumers are challenging brands and companies to do more than just produce and sell products. French's is taking the challenge to make this commitment a way of doing business. For example, in 2015 French's partnered Food Banks Canada, an organization dedicated to eliminating hunger in Canada. Starting this holiday season, French's is expanding its partnership with Food Banks Canada to provide over 1 million meals to fight hunger in the local community through its "1 Bottle = 1 Meal" campaign. For every bottle of ketchup sold, French's will donate 1 meal to a hungry family in Canada.

"Credit our employees for this amplification of our values," said Elliott Penner, president of The French's Food Company. "They want to work for a company that only uses ingredients they are proud to serve their family and friends and a company that thrives to make a positive impact on their communities." Penner continued by saying, "This promise is not a one-off. It's a reflection of how we run our business every day. Delivering on this promise has been a challenge. In an era when so many companies are forced to cut costs by cutting corners, our model is to ask, 'What can we do better?' These are the decisions that make our company different. We're not perfect, but taking this path forward is an achievement that makes us all very proud at French's. Great taste, real, local ingredients and true commitment to our communities, that's what this is all about."

Look for the "Promise Seal"

Signaling this commitment, a "Promise Seal" will begin to appear in December on French's products and across all of its communications, promising "great taste, real, local ingredients, and true commitment to our communities." Only products living up to the promise will bear the seal. A new campaign will communicate this promise in online and broadcast channels throughout 2016.

The Promise Extends to New Products

With clean labels that include simple, local ingredients, French's has created a new mustard and two new ketchup flavours:

  • French's Super Yellow Mustard
    New French's Super Yellow Mustard takes French's Classic Yellow mustard with its 100% Canadian mustard seeds and great taste, and makes it even better. With an extra kick of #1 grade mustard seeds and more turmeric spice – both popular with today's health-conscious consumers – Super Yellow is the best mustard possible. French's new Super Yellow Mustard goes great on a classic turkey sandwich, but is also great as an ingredient in a mustard vinaigrette salad dressing. French's Super Yellow Mustard is available in a 325ml bottle.

  • French's Buffalo Ketchup and Garlic Ketchup
    Last year, French's debuted its Original Tomato Ketchup, free from HFCS, artificial flavours & colours and preservatives, and is now made with 100% Canadian tomatoes. This year, French's adds two bold flavours to its clean-label ketchup lineup with French's Buffalo Ketchup, infused with Frank's RedHot® flavour, and French's Garlic Ketchup, the flavour of classic ketchup with a sophisticated roasted garlic twist. French's new ketchup flavours go great on traditional burgers and fries, but also provide an exciting flavour boost to slow-cooker chicken, meatloaf, and pasta. French's Buffalo Ketchup and Garlic Ketchup are both available in 750ml bottles.

For more information about the French's Promise and new products, as well as recipe inspiration, visit www.Frenchs.ca.

About The French's Food Company
The French's Food Company, based in Chester, NJ, Mississauga, ON, and Slough, UK, has been bringing great flavour to people for more than 100 years. The company still crafts trusted foods using simple ingredients of the highest quality.

SOURCE The French's Food Company

Image with caption: "The French's Food Company announces French's Promise to deliver great taste, real, local ingredients and added social responsibility. It is also launching new French's Buffalo Ketchup and French's Garlic Ketchup. (CNW Group/The French's Food Company)". Image available at: http://photos.newswire.ca/images/download/20151209_C7938_PHOTO_EN_561158.jpg

For further information: Emma Bray, MSLGROUP, 416-847-1331, emma.bray@mslgroup.com

Organization Profile

The French's Food Company

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890