TORONTO, July 13, 2016 /CNW/ - As buyers take the lead in the decision-making process, companies must create new strategies to deliver content that will attract and retain customers. This means ensuring that potential customers are engaged at each level of the buying cycle. A recently published white paper from CNW examines how companies can do this with The Buyer 2.0 Content Strategy Checklist.
The checklist looks at how the changing buyer behavior dictates a new paradigm to effectively engage customers.
- Create engaging, substantive content
High quality is still king and is imperative in the buyer decision making process. Follow the step-by-step guide from CNW experts on how to create compelling content to engage customers at each level of the buying cycle.
- Align content to the new buyer journey
In order to be effective, content must match the appropriate stage of the buyer's journey. Timing is crucial and marketers need to examine each stage of the buying cycle in order to ensure effective content marketing is created & distributed.
- Use persona-driven marketing based on insights
Whilst timing is key, it is also important to adjust messages to suit certain types of consumers and this can be done through studying and understanding buyer behavior.
- Use a consistent, integrated content distribution strategy
Marketing channels have expanded and now include social media as well as digital and mobile devices to name a few. To increase distribution, companies need to communicate consistently through appropriate channels to reach potential buyers.
- Include a mix of paid, earned and owned channels
It is essential to understand the types of media that work best for your company and although social media can work well, news releases and other earned media are equally as important and should not be overlooked.
The Buyer 2.0 Content Strategy Checklist is available for FREE download today.
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
SOURCE CNW Group Ltd.
Image with caption: "The Buyer 2.0 Content Strategy Checklist (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160713_C3829_PHOTO_EN_733714.jpg
Image with caption: "5 tips for creating content to engage Buyer 2.0 (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160713_C3829_PHOTO_EN_733712.jpg
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