E-commerce continues to grow but online shopping evolving

Canada Post data reveals changes in the Canadian e-commerce landscape

OTTAWA, Nov. 3, 2015 /CNW/ - New data from Canada Post released today shows that as e-commerce continues to grow at double-digit rates, the online retail market has started to evolve.

For the first half of 2015, the number of items ordered online and delivered by Canada Post in Canada grew 16% compared to the same period last year. Though large urban centers like Toronto and Vancouver continue to produce strong volumes, the data indicates that mid-size cities are now taking the lead on growth.

London and Windsor (Ont.) topped the list with 29% annual growth in e-commerce shipment delivery. Kitchener (Ont.) and Saskatoon (Sask.) weren't far behind with 27% and 21% respectively. Provincially, while Ontario and B.C. still lead the way, with 21% and 18% growth, P.E.I. took the third spot, thanks to Charlottetown which produced 17% year over year growth.

Online shopping evolving

As Canadians across the country shop online more, what they're buying is also changing. Traditionally, mass merchants and fashion retailers have generated the bulk of e-commerce parcel growth. But as Canadians transition from being first-time to frequent shoppers and eventually hyper shoppers (11+ times annually) they are branching out and buying different kinds of items online. Here, the data points to the emergence of three new e-commerce growth sectors: Toys/Hobbies (21%) e-commerce parcel volume growth; Office Supplies (15%) and Sporting Goods (11%).

"As Canada Post delivers two out of every three parcels we're committed to supporting retailers to help them make the most of the online opportunity. To do this, we offer not only convenience-based delivery solutions, like FlexDelivery, but relevant research to help them better understand and maximize the current e-commerce growth opportunity," says Danielle Doiron, Director of Parcel Market Development, Canada Post. 

About Canada Post

Canada Post is the country's leading provider of electronic commerce and customer communication solutions. It reaches 15.7 million addresses, operates the country's largest retail network, and offers affordable and reliable service with convenient pickup and return options for online shoppers. Together, Canada Post, Purolator Inc. and SCI Logistics offer market-leading end-to-end solutions for e-commerce shippers by leveraging the assets and expertise of the Canada Post Group of Companies.

Table 1. Growth in e-commerce shipment delivery by province, January – June 2014-2015

Province

YOY Growth

ON

21%

BC

18%

PE

14%

NU

14%

QC

13%

NS

12%

NB

11%

AB

11%

MB

11%

SK

10%

NL

7%

YT

4%

NT

1%

 

Table 2. Growth in e-commerce shipment delivery by industry, January – June 2014-2015

Industry

YOY Growth

Mass Merchant

33%

Toys / Hobbies

21%

Fashion

16%

Office Supplies

15%

Sporting Goods

11%

Consumer Electronics

8%

Other Retail

7%

Telecommunications

7%

Health & Beauty

5%

Books / Music / Videos

(7%)

 

Table 3. Growth in e-commerce shipments delivery by major urban cities, January – June 2014-2015

Major Urban Cities

YOY Growth

WINDSOR

29%

LONDON

29%

KITCHENER

27%

TORONTO

25%

VANCOUVER

24%

SASKATOON

21%

VICTORIA

19%

HAMILTON

19%

REGINA

17%

CHARLOTTETOWN

17%

OTTAWA

16%

EDMONTON

16%

WINNIPEG

15%

HALIFAX

15%

MONTREAL

15%

SAINT JOHN

14%

CALGARY

14%

MONCTON

14%

QUEBEC

13%

FREDERICTON

13%

ALL OTHER CITIES

11%

ST JOHN'S

8%

 

SOURCE Canada Post

For further information: Media relations, 613-734-8888, medias@canadapost.ca

RELATED LINKS
http://www.canadapost.ca

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