TORONTO, May 16, 2016 /CNW/ - Advances in technology coupled with the evolving digital and social media landscape has given PR professionals the tools to effectively and accurately measure the success and impact of their PR programs. This CNW white paper explores how PR practitioners can quantify their value to their clients by becoming more data driven, using a number of metrics to illustrate the success of their PR campaigns.
It is an exciting time to work in PR. With these metrics, PR managers can now demonstrate how they contribute to their clients' bottom line through pipeline growth and revenue, solidifying their necessity to their clients.
Kristen Eskin, Account Director at PR Newswire, explores the metrics that should be used to demonstrate the value of PR across all relevant media and channels. These metrics include:
- Audience metrics
- Engagement metrics
- Visitor metrics
- Conversion metrics
- Pipeline and revenue data
- Sentiment and influence metrics
- News release reporting metrics
"Think of all the different ways that you are interacting with your client's target audience, including paid, earned, and owned channels that they use. Only when you have a holistic view can you demonstrate the full impact that your efforts are having," said Eskin.
Using these metrics to create a more holistic view of your campaign success will help you to gain better insights into your PR programs and demonstrate the contribution your PR agency is making to your client's bottom line and strategic business outcomes.
For a more detailed insight, download the CNW white paper, Defining the Metrics that Will Demonstrate ROI to Clients, in full from our Knowledge Centre.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
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