Darcy Tucker and Collins Barrow kick off new Be A Challenger campaign

TORONTO, Nov. 22, 2016 /CNW/ - Collins Barrow is proud to once again partner with retired NHL player Darcy Tucker on a new program that aims to inspire Canadians to "Be A Challenger," while treating five contest winners to a special night out with the NHL fan favourite.

Building off the success of its first "Be A Challenger" campaign for the MasterCard Memorial Cup, the audit, tax, and advisory network is taking the concept of what it means to "Be A Challenger" to a new level. This latest campaign invites Canadians to embrace the challenger mindset – whether it's in business, their community or everyday life.

They'll also have the chance to win a pair of tickets to join Darcy Tucker for dinner and a hockey game at the Collins Barrow Challengers' Night Out on Feb. 25, 2017. To enter, participants are asked to share a photo of their Tucker-inspired "Crazy Eyes" on social media using the hashtag #BeAChallenger. Full contest details are available at the campaign's digital hub, BeAChallenger.ca.

A free e-book, "10 Questions to Ask Your Next Financial Advisor," featuring tips for entrepreneurs and small- to medium-sized businesses on how to choose a financial advisor/accountant, is available to download as part of the program. Additionally, the campaign features a series of videos with Tucker, who was recently named to the Toronto Maple Leafs' top 100 players list at #70. The videos range from "Coach Darcy" at financial advisor tryouts with tips for the business community, to an inspirational anthem on what it means to "Be A Challenger."

"At Collins Barrow, the quality of service we provide is driven by our Challenger mindset – as we embrace innovation and punch above our weight class to achieve more for our clients. We've found a like-minded partner in Darcy, whose remarkable hockey career has been guided by this same philosophy," said Douglas Kroetsch, chair, Collins Barrow National. 

"Together, we want to share this key to success with Canadians because being a Challenger doesn't just apply to business or sports. Anyone can take on the Challenger mindset to go further and achieve something more."   

"I've been a Challenger for as long as I can remember – and it's helped me reach goals I've set for myself and overcome barriers along the way," said Tucker. "I'm grateful for the chance to share these values with Collins Barrow and to help Canadians discover how they can be Challengers too."

Visit BeAChallenger.ca to learn more.

SOURCE Collins Barrow National Cooperative Incorporated

Video with caption: "Video: #BeAChallenger with Darcy Tucker and Collins Barrow: What it Means to #BeAChallenger‎". Video available at: https://youtu.be/dblO9dOAEOk

Video with caption: "Video: Collins Barrow presents: Find Your Challenger – Advisor Tryouts with Darcy Tucker‎". Video available at: https://youtu.be/kXx3timhRX0

Image with caption: "Darcy Tucker, retired NHLer, and Collins Barrow National launch the latest “Be A Challenger” campaign. (CNW Group/Collins Barrow National Cooperative Incorporated)". Image available at: http://photos.newswire.ca/images/download/20161122_C8363_PHOTO_EN_823999.jpg

For further information: Tanya Kostiw, Media Relations, Akcessia | Mayk Ideas, tanyak@akcessia.com, 647.946.4079, Connect on LinkedIn (https://ca.linkedin.com/in/tanya-kostiw-58240385), https://www.linkedin.com/company/collins-barrow, https://www.collinsbarrow.com

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