Crusoe the Celebrity Dachshund to Pet Owners: Preventing the BITE is Key

Bayer Inc. launches 'No Bite is Right' pet owner education campaign across Canada

TORONTO, April 13, 2016 /CNW/ - As researchers warn that tick populations across Canada are growing, Bayer Inc. launches a national awareness program – No Bite Is Right – to educate pet owners on the potentially devastating effects of flea and tick bites and the importance of speaking with a vet about taking protective measures against these nasty parasites.

Crusoe the Celebrity Dachshund is leading the No Bite Is Right campaign, visiting cities across Canada and spreading the message about the importance of contact kill flea and tick products. "As Crusoe's owner, I want to do everything in my power to keep him safe and healthy, and that includes being proactive when it comes to flea and tick bites," says Ryan Beauchesne. "We regularly visit our vet and flea and tick protection is a topic we always make time for."

Results of a recent poll commissioned by Bayer Inc. reveals that 80 per cent of Canadian pet owners are concerned with flea and tick bites and 7 in 10 want protection that reduces the chances of these parasites biting their pets. The study also found that 79 per cent of owners worry about disease transmission from flea and tick bites.i

"Fleas and ticks are rising concerns across Canada," says Dr. Chancie Knights, Technical Services Veterinarian for Bayer. "It's increasingly important for pet owners to understand that these parasites cause irritation and distress and may spread harmful bacterial and viral diseases to pets that can be fatal in some circumstances."

Topical, contact kill products start working before fleas and ticks bite the pet. Reducing flea and tick bites helps reduce the risk of disease transmission. But chewable flea and tick medications require the parasite to bite in order to be killed, which may leave the pet vulnerable to disease. Pet owners are encouraged to speak with their vets to find out what flea and tick treatments are best for their pets.

"Once we learned about the different ways products work, we asked our vet for something that works on the outside of Crusoe because it reduces the chances of fleas or ticks biting him, which reduces the chance of him contracting diseases from their bites," says Beauchesne.

Join Crusoe as he travels across Canada talking with pet owners and media about how to protect our pets from the risks of flea and tick bites. You can follow his stops at and @Celeb_Dachshund.

Follow the #NoBiteIsRight campaign and help your vet's clinic win a chance for Crusoe to make an appearance at his/her clinic. Enter our Twitter contest by Tweeting #nobiteisright, the city of your vet's clinic, the full vet clinic name, and tag Crusoe (@Celeb_Dachshund). Each Tweet counts as one vote. The clinic with the most number of votes will win an appearance by Crusoe. The contest is not open to residents of Quebec.

Learn more about flea and tick protection and the full contest details at

About Crusoe the Celebrity Dachshund

Born in Montreal, Quebec, Crusoe is a miniature black and tan dachshund. But don't take 'miniature' too much to heart. He was named after Robinson Crusoe for his deep sense of adventure and natural ability to instill fascination in the public eye. He is the author of the self titled, New York Times #1 Best Selling book, The Adventures of The Wiener Dog Extraordinaire – Crusoe the Celebrity Dachshund. Visit his website at and follow him on Twitter at @Celeb_Dachshund.

Bayer: Science for a Better Life

Bayer is a global enterprise with core competencies in the Life Sciences fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2015, the Group employed around 117,000 people and had sales of EUR 46.3 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.3 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to

In Canada, Bayer had sales of $1.8 billion CAD in 2015 and 1,500 employees at year-end.

For comprehensive information on Bayer Inc. in Canada, go to

Forward-Looking Statements

This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

i Ipsos Reid. Survey of Canadian Pet Owners currently utilizing parasite treatments in dogs and cats. 1,001 Canadian pet owners currently using a preventative flea/tick medication. Canada. November 2015. Online.

SOURCE Bayer Inc.

Video with caption: "Video: Crusoe the Celebrity Dachshund is emBARKing on a tour across Canada as the spokesdog for the #NoBiteisRight campaign. The campaign aims to educate pet owners about the importance of flea and tick protection.". Video available at:

Image with caption: "Results of a recent poll reveal that 80 per cent of Canadian pet owners are concerned with flea and tick bites and 7 in 10 want protection that reduces the chances of these parasites biting their pets. Crusoe the Celebrity Dachshund is travelling across Canada to educate pet owners that #NoBiteIsRight and encouraging them to talk with their vets. (CNW Group/Bayer Inc.)". Image available at:

For further information: Communications Contacts: Dana Huggard, Bayer Inc., 905-282-5894; Morgan Murphy, Smithcom Ltd., 416-629-2143,


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890