TORONTO, May 29, 2016 /CNW/ - As a contribution to the discussion on the changing role of public relations in society, the Canadian Public Relations Society's College of Fellows is launching a new series of essays under the general theme Public Relations in Society.
"These essays will develop ethical, historical and philosophical perspectives of public relations and explore their ever-growing role in the world of the twenty-first century. They will be written by practitioners of great experience who will use their knowledge to bring new perspectives to the discussion," said the Presiding officer and Chair of the College of Fellows, Daniel Granger.
The essays will be of interest to all professionals in public relations and communications, to teachers and students and to leaders of business and organizations concerned with understanding the role and impact of public relations.
The collection will be available in English and French in electronic book format and .pdf document from the website of the CPRS www.cprs.ca/Fellows/Essay_Series.aspx.
Journalism and Public Relations
The first essay of the collection focuses on the nature and the difficulties raised by the professional relationship between public relations professionals and journalists targeting several fundamental aspects such as the history and importance of journalism in a democratic society, freedom of the press and the concepts of the public's right to information and the ethics of journalism, among others. "I want to locate all gateways through which it is possible to build respect and trust between these two professional groups that are fused at the hip," writes the author, Guy Versailles APR, FCPRS.
The author also explores the profound changes sweeping contemporary journalism and the possible impact on society as well as on the practice of public relations and journalism.
About the College of Fellows
The College of Fellows of CPRS was created in 1998 to recognize CPRS members who are leaders in public relations and communications and who have made outstanding contributions to the profession and to their milieu. Members of the College of Fellows are committed to advancing the profile of public relations in Canada, to serve as a mentor to others, write and talk about the value of effective public relations.
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.
SOURCE Canadian Public Relations Society
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