Circulon to launch Canadian product line fall 2014

MONTREAL, Aug. 20, 2014 /CNW/ - Circulon®, a global leader and innovator in the hard anodized non-stick cookware segment since 1985, will launch its newly designed Prime Collection in Canada, fall 2014. This launch marks Circulon's first full product line available in Canadian stores.

Designed to be a kitchen essential, the new Circulon Prime range combines quality and versatility to bring a refreshing new choice of cookware that delivers a superior cooking experience. This is made possible by Circulon's Total non-stick system, a patented hi-low circular groove technology that enhances non-stick durability. The system promotes a healthy lifestyle by delivering high performance food release without the need to cook with oils and fats. Further, each pan is induction cooktop suitable, oven and dishwasher safe, and comes with a lifetime guarantee.

The collection will be available exclusively at Canadian Tire and includes: cookware sets, stockpots, skillets, roasters and an electric griddle starting at $49.99.

To celebrate the launch of newly designed Prime Collection in Canada, Circulon Canada is hosting a contest to win pieces from the collection and a grand prize of a Foodie Getaway to Montreal. Starting September 2014, interested participants can see the full details and enter online at www.facebook.com/CIrculonCanada  

About Circulon

Circulon is a revolutionary brand that continues to expand the boundaries of the kitchen through over 25 years of culinary innovations. Introduced in 1985 as the first hard-anodized non-stick cookware, Circulon is an industry pioneer, engineering trusted cooking solutions imbued with the cornerstones of quality, innovation, and superior non-stick performance tailored to fit the needs of the 21st century home chef.

Circulon promotes a healthy lifestyle by delivering high performance food release without the need for oils and fats, while its patented system of raised circles enhance non-stick durability. In addition, this unique cooking surface protects three layers of top quality DuPont Autograph® non-stick by reducing surface abrasion from cooking utensils, guaranteeing long lasting non-stick that won't scratch, stain or chip. Visit us at www.CirculonCanada.com for more information.

Image with caption: "A selection from Circulon's Prime Collection (CNW Group/Circulon)". Image available at: http://photos.newswire.ca/images/download/20140820_C1955_PHOTO_EN_4946.jpg

Image with caption: "Double roast pan from Circulon's Prime Collection (CNW Group/Circulon)". Image available at: http://photos.newswire.ca/images/download/20140820_C1955_PHOTO_EN_4947.jpg

Image with caption: "Griddle from Circulon's Prime Collection (CNW Group/Circulon)". Image available at: http://photos.newswire.ca/images/download/20140820_C1955_PHOTO_EN_4948.jpg

SOURCE: Circulon

For further information: Galit Zeira, galitz@meyer.com, +1 514-748-6721 x 2232

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