Register, donate and get involved during Think Pink Week at CIBC
branches across Canada
TORONTO, Sept. 15, 2014 /CNW/ - CIBC (TSX: CM) (NYSE: CM) - CIBC employees across the country are putting on the pink from September 15
to 19, hosting fundraising events and encouraging people to register
for the Canadian Breast Cancer Foundation CIBC Run for the Cure taking
place on October 5 in communities across Canada.
"We are honoured to once again host Think Pink Week events nationwide to
officially kick off our fundraising for the 2014 CIBC Run for the
Cure," says Christina Kramer, CIBC's Executive Vice-President, Retail &
Business Banking and CIBC's Executive Run Sponsor. "With one in nine
Canadian women expected to be diagnosed with breast cancer in their
lifetime, this cause remains very close to the hearts of our clients,
employees, and dedicated Run volunteers."
From barbeques to bake sales to raffles, all proceeds collected during
Think Pink Week will be donated to the Canadian Breast Cancer Foundation to help create
a future without breast cancer.
This year's Think Pink Week employee kick-off event at CIBC's Commerce
Court head office in Toronto on September 16 will also feature special
guest Anne Wood, a breast cancer survivor and champion fundraiser for
the CIBC Run for the Cure. Anne's courageous and inspiring story is
told through two social media videos, "In Her Shoes" and "In Her Shoes: Behind the Scenes", which captures
her candid experience being diagnosed with this disease and the effect
it has had on her life and her family.
"I remember how shocked my family and I were when I was diagnosed with
breast cancer," says Anne. "There was no history of it in my family.
You never think it can happen to you, but the fact remains, far too
many women fall victim to this disease. Until we live in a world
without breast cancer, we can't stop promoting awareness and prevention
and funding research."
Anne and her family have raised $24,000 since participating in the CIBC
Run for the Cure after her diagnosis almost five years ago. She and her
daughter will be in Halifax for this year's Run.
"Every year the CIBC Run for the Cure unites Canadians from coast to
coast with a shared vision of a future without breast cancer. And
while we've made great progress over the past 23 years, we can't stop
now," says Jane Parsons, co-CEO of the Canadian Breast Cancer
Foundation. "Breast cancer continues to be the most commonly diagnosed
cancer among Canadian women. The CIBC Run for the Cure gives families,
friends, and supporters the opportunity to join together in honouring
their loved ones, and making a difference."
CIBC is in its 18th year as title sponsor of Canadian Breast Cancer
Foundation CIBC Run for the Cure. Every year CIBC marks Think Pink Week
nationwide to bring awareness to this important cause and encourage
registration for the Run. This year, CIBC is the presenting sponsor of
the Wall of Hope, a forum for sharing inspiring messages in CIBC
branches online and at every Run site to support those affected by breast cancer. For
more information about Think Pink Week events or the Wall of Hope,
visit your local CIBC branch, and visit www.runforthecure.com.
CIBC is a leading Canadian-based global financial institution with
nearly 11 million personal banking and business clients. With a
strategic focus on Kids, Cures and Community, and employee commitment
to causes, including the Canadian Breast Cancer Foundation CIBC Run for
the Cure, the CIBC Children's Foundation and United Way, we are
investing in the social and economic development of communities across
the country. In 2013, CIBC contributed more than $41 million to 1,870
charitable and non-profit initiatives in over 430 communities. You can
find other news releases and information about CIBC in our Media Centre
on our corporate website at www.cibc.com.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for
the Cure has been the largest, single-day, volunteer-led national event
in support of creating a future without breast cancer. On October 5,
2014, this national movement will again connect participants and
volunteers in 66 Run sites across the country. For more information,
About Canadian Breast Cancer Foundation
Canadian Breast Cancer Foundation is the leading community driven
organization in Canada dedicated to creating a future without breast
cancer. Our investments in innovative and relevant research and
education have led to progress in breast cancer prevention, diagnosis,
treatment and care. Since 1986, we have been at the forefront of a
nationwide movement supporting and advocating for the breast cancer
community. Join us at www.cbcf.org.
SOURCE: Canadian Breast Cancer Foundation
For further information:
Caroline Van Hasselt, Director, External Communications, 416-784-6699 or firstname.lastname@example.org