Breaks new ground in retail and joins technology start-ups in
Kitchener-Waterloo to invent new technology and develop new
applications for 'retail of the future'
TORONTO, March 21, 2013 /CNW/ - Canadian Tire today opened its new
digital development lab in Silicon Valley North, joining nearly 1000
companies as the first retail partner in Communitech. Communitech
supports tech companies at all stages of their growth and development —
from startups to rapidly growing SMEs, to large global players — in the
commercialization of innovative technologies.
Canadian Tire announced it will have five full time employees on site in
Kitchener and is working in dedicated space within the Communitech
'hub' to improve the shopping experience online and in-store for
customers using 'next in class' advancements in digital technology.
Canadian Tire is excited to be part of this powerful digital community
as customer-facing and operational initiatives will help grow its
"Canadian Tire has decided that digital is - and will be - a core
strategic differentiator in retail," said Marco Marrone, Chief
Operating Officer for Canadian Tire. "We have been on a digital
journey for several years now - and it is clear that to succeed we need
strong capabilities in digital and technology. Our Communitech
partnership puts us deep inside the smartest brain trust in Canada and
will deliver the 'next in class' thinking that we need to lead the
retail industry and deliver a better customer experience."
"Where we used to focus on large-scale technology builds, we're now
capitalizing on investments we, and others, have already made and are
implementing technology much more quickly," concluded Marrone. "We have
built an internal team and our app lab will explore and deliver
consumer applications that support our digital vision."
Canadian Tire has a strong digital base to build on: Canadian Tire is
the most visited retail website in Canada with more than 100 million
visits in 2012; it has a popular retail app and an e-flyer that has had
more than 20 million views. A new digital hub launching in early April
2013 will seamlessly integrate Canadian Tire's vast product assortment
with a robust social news feed and classic 'catalogue' and 'magazine'
style content that celebrates user-generated content and profiles of
life in Canada. Digital advancements in other CTC business units, like
FGL, are also advancing the Company's overall digital strategy. Sport
Chek has opened a 'living lab,' the most advanced digital retail space
in North America on Yonge Street in Toronto, with more than 140 screens
in less than 12,000 square feet that are pulling from more than 70
custom content feeds.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of
Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL
Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports,
Intersport and Atmosphere), Mark's and Canadian Tire Financial
Services. With more than 1,700 retail and gasoline outlets from
coast-to-coast, our primary retail business categories - Automotive,
Living, Fixing, Playing and Apparel - are supported and strengthened by
our Financial Services division. Over 85,000 people are employed across
the Canadian Tire enterprise, which was founded in 1922 and remains one
of Canada's most recognized and trusted brands. For more information,
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
For further information:
Sarah Van Lange: (647) 287-9582, Sarah.VanLange@cantire.com
Amy Cole: (416) 544-7655, Amy.Cole@cantire.com