BRP renews Can-Am NASCAR sponsorship

  • Sponsorship renewed for the 2017 and 2018 seasons

ORLANDO, FL, Aug. 17, 2016 /CNW Telbec/ - BRP's (TSX: DOO) Can-Am brand will be present on the NASCAR circuit for the next two years through its collaboration with the GoFAS No.32 NASCAR Sprint Cup series racing team, in association with the Kappa and Cyclops Gear brands.

The agreement provides BRP's Can-Am brand with the opportunity to sponsor 36 races, 13 as primary sponsor.

"BRP's successful experience to date on the NASCAR circuit in 2016 has been an important asset in our North American growth plan for the Can-Am brand," said Anne Bélec, SVP Global Brand, Communications and PAC at BRP. "It has helped the brand gain greater visibility through NASCAR's millions of North American spectators annually, and get closer to our consumers and their riding communities."

The sponsorship includes four title races – the Can-Am Duel at Daytona and the Can-Am 500 in Phoenix for the NASCAR Sprint Cup series in the U.S., and the Can-Am 200 in Toronto and Les 50 tours Can-Am in Trois-Rivières on the NASCAR Pinty's circuit in Canada.

About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.8 billion from over 100 countries, the Company employs approximately 7,900 people worldwide. 

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

For a high-resolution image, please access the BRP Media Centre and sign in with the following credentials:

Username: media.brp
Password: brpimages



For further information: Ana Rosa Mariscal, Corporate Communications, Tel: 819.820.5499,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890