TORONTO, Feb. 27, 2012 /CNW/ - IAB Canada today announced that Jeff
Rosenblum, co-President of Questus (iMedia US's 2011 Ad Agency Of The
Year) and "Naked Brand" filmmaker, will be the lead-off keynote speaker at IAB Canada's MIXX Canada Conference, slated for March 27, 2012.
Rosenblum, a passionate voice within a growing number of Ad Agencies
urging the Clients that they represent to get ahead of the burgeoning
tide of Consumer backlashes associated with brands behaving badly, will
show excerpts of his highly-anticipated film as he addresses key
decision-makers in the Canadian marketing community at MIXX Canada.
Rosenblum will detail how Consumers' near-instant access to more and
more truth about the products they use -- and the ethics of the
companies behind them -- is precipitating an unprecedented drive for
dramatically-higher levels of corporate responsibility across the
globe. Indeed, many of the businesses profiled within Naked Brand are heeding the dual calls of Agencies and Consumers to build
sustainable socially-responsible, environmental and fair-labour
practices into the DNA of their products; but others are not, and risk
colliding with the full magnitude of the wave of Consumer-driven
activism that is breaking over the horizon.
"You will be alternately appalled, astounded and then inspired by the
things that you will hear and see within the excerpts of Jeff
Rosenblum's film," says Paula Gignac, President, IAB Canada. "This is a
must-attend session for every CMO in Canada, and is also a validation
of the wake-up call that Alex Bogusky, CEO of FearLess Cottage (who is
also in the film), delivered at MIXX Canada just one short year ago."
The MIXX Canada Conference, whose theme for March 2012 is "Real-Time/Human: Innovations In Efficiencies, Ideas And Consumer
Experiences In Digital Marketing," also includes keynotes from Geoff Ramsey, CEO and co-founder of
eMarketer on what it takes to make advertising content "magnetic" in
light of this challenging environment; plus Rob Shields, Senior
Vice-President, Marketing + Customer for Canadian Tire and Steve
Mykolyn, Chief Creative Officer, TAXI, as they profile Canadian Tire's
recent "House Of Innovation" program -- which although ground-breaking in the retail marketing
sector for its Digital-in the-lead media strategy - will also find
profits from the sale of the renovated "House" to be donated to Canadian Tire's national Jump Start charity.
Explaining how Marketers can build smarter advertising campaigns
utilizing advances in real-time bidding and data-driven technologies,
will be the Chair of IAB Canada's new RTB Committee, James Aitken,
Managing Director, North America, The Exchange Lab; Chair of IAB
Canada's Ad Networks + Exchanges Committee, Alex Gardner, Publisher
Relationship Manager, Casale Media and Chris Williams, SVP, Managing
Director, Media Contacts.
Rounding off the day to show how marketing dashboards are simplifying
how CMOs make sense of the diverse streams of real-time data at their
fingertips are: Sheldon Owen, CEO of Unified, who recently brought his
company out of stealth mode to reveal advances in tracking true ROI
across a variety of Social Media marketing campaigns and platforms; and
Wendy Robertson, CEO and Co-founder of Kneebone Inc., who returns to
MIXX Canada four years after introducing the Canadian market to
real-time Cross-Media Measurement tools, with lessons learned and
updates on how CMO dashboards are benefitting from the power of the
cloud and "liberating Marketers from data congestion and insight
To find out more about MIXX Canada, and to Register to get your chance
to learn from IAB Canada's line-up of global experts, visit www.mixxcanada.com.
IAB Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian
Digital marketing and advertising industry, and is a not-for-profit
association representing Canada's most well-known and respected
Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers
+ Developers, Measurement Companies, Service Providers, Educational
Institutions and Government Associations operating within the space.
SOURCE Interactive Advertising Bureau of Canada
For further information:
For more information about MIXX Canada please contact: Paula Gignac, President, IAB Canada.