Tennis Canada's Toronto facility to be named Aviva Centre
TORONTO, June 11, 2015 /CNW/ - Aviva Canada Inc., one of the country's
leading providers of home, auto, leisure and business insurance, is
proud to announce a multi-year partnership with globally recognized
tennis star Genie Bouchard and a long-term exclusive relationship with
Tennis Canada that includes naming rights to the tennis centre at York
University through 2025 and platinum sponsorship of Rogers Cup
presented by National Bank in Toronto and Montreal.
"We're proud to have a brand that is recognized by Canadians as caring
for what's important to them and their communities," stated Aviva
Insurance Company of Canada President Sharon Ludlow. "And now for us to
be associated with a phenomenal athlete and personality such as Genie,
a world-class national organization like Tennis Canada, and a globally recognized event like Rogers Cup, this is a great day
and an honour for Aviva Canada."
A world-class tennis facility and home to the prestigious Rogers Cup presented by National Bank, the newly named Aviva Centre will host the game's biggest ATP and WTA
stars and inspire up to 150,000 fans who attend the event annually.
Aviva Centre is also the training base for the game's future stars as
it is home to one of Tennis Canada's National Junior Training Programs.
The partnership with Tennis Canada also positions Aviva Canada as the
Official Platinum and exclusive Insurance Sponsor of Rogers Cup
presented by National Bank. Rogers Cup takes place August 8-16 with the
men's draw at Uniprix Stadium and the women's draw being held at Aviva
Centre at York University.
"As the owners of a world-class venue and internationally-recognized
tennis centre, partnering with a well-respected global brand like Aviva
is a perfect fit for Tennis Canada and Rogers Cup," said Kelly
Murumets, President and CEO, Tennis Canada. "We share a belief in
maintaining strong values, giving back to the community and providing
the utmost in customer service which makes for a natural partnership
that we know will grow and thrive over the next 10 years. We are
thrilled that our facility will officially be known as Aviva Centre -
the Canadian home of current and future tennis stars."
Born in Montreal, Bouchard is currently ranked world No. 11 by the Women's Tennis Association (WTA). At the 2014 Wimbledon Championships, Bouchard became the first
Canadian to reach the finals of a Grand Slam in singles. She also
reached the semi-finals of the 2014 Australian Open and 2014 French
Open. Following the 2013 WTA season, Bouchard was named WTA Newcomer of
the Year and received WTA's Most Improved Player award in 2014.
"What Aviva has achieved with their community fund for the last six
years is fantastic," commented Bouchard. "The work that the Aviva
Community Fund has done made it an easy decision for me to want to
partner with Aviva, and I am looking forward to the difference I can
help make in Canadian communities."
About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport
association with a mission to lead the growth of tennis in Canada and a
vision to become a world-leading tennis nation. We value teamwork,
passion, integrity, innovation and excellence. Tennis Canada owns and
operates the premier Rogers Cup presented by National Bank WTA and ATP
World Tour events, eight professional ITF- sanctioned events and
financially supports 15 other professional tournaments in Canada.
Tennis Canada operates national junior training centres/programs in
Toronto, Montreal and Vancouver. Tennis Canada is a proud member of the
International Tennis Federation, the Canadian Olympic Committee, the
Canadian Paralympic Committee and the International Wheelchair Tennis
Association, and serves to administer, sponsor and select the teams for
Davis Cup, Fed Cup, the Olympic and Paralympic Games and all
wheelchair, junior and senior national teams. Tennis Canada invests its
surplus into tennis development. For more information on Tennis Canada,
please visit our website at www.tenniscanada.com and follow us on Facebook and Twitter.
About Aviva Canada
Aviva Canada is one of the leading property and casualty insurance
groups in Canada providing home, auto and business insurance to more
than three million customers. The company is a wholly-owned subsidiary
of UK-based Aviva plc and has more than 3,000 employees, 25 locations
and 1,700 independent broker partners. Aviva Canada invests in
positive change through the Aviva Community Fund; Canada's longest
running online community funding competition. Since its inception in
2009, the Aviva Community Fund has awarded $5.5 million to over 100
For more information about Aviva Canada, visit AvivaCanada.com, our blog or our Twitter, Facebook and LinkedIn pages.
SOURCE Aviva Canada Inc.
Image with caption: "Genie Bouchard (Photo Credit: Clive Brunskill) (CNW Group/Aviva Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20150611_C9566_PHOTO_EN_43502.jpg
Image with caption: "Aviva Centre logo (CNW Group/Aviva Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20150611_C9566_PHOTO_EN_43500.jpg
For further information:
For Aviva Canada
Senior Manager, Public Relations and Social Media
Aviva Canada Inc.
Desk: (416) 288-2685, Mobile: (416) 523-3225
For Tennis Canada
Manager, Communications and Media Relations
Desk: (416) 650-7922, Mobile: (416) 509-9694
For Genie Bouchard
Mary Jane Orman
+44 7881 623486