ALEVE® and Jays Care Foundation step up to help strike-out arthritis

Introducing Help Strike-Out Arthritis from ALEVE®. For every home game strike-out by a Blue JaysTM  reliever, ALEVE will donate $1,200 to The Arthritis Society of Canada

MISSISSAUGA, ON, Aug. 26, 2016 /CNW/ - This summer, ALEVE® is stepping up to bat with the Toronto Blue Jays™ and Jays Care Foundation™ to Help Strike out Arthritis in support of The Arthritis Society. From August 23 to September 29, every time a Toronto Blue Jays relief pitcher strikes-out a player during a home game, ALEVE will make a $1,200 donation to The Arthritis Society, through Jays Care Foundation, showing both organizations' commitment to raising awareness. ALEVE is also raising the bar by donating $2,500 for a game-ending strike-out.

"We are proud to stand with the Jays Care Foundation and The Arthritis Society to show Canadians that an arthritis diagnosis doesn't have to take you out of the game," says Liz Beemer, Senior VP and Country Head, Consumer Health. "Millions of Canadians are living with the disease and we want to help."

ALEVE (naproxen sodium) is an over-the-counter pain reliever that temporarily relieves the daily pain and stiffness of arthritis for millions of Canadians. It is estimated that by 2036, the number of Canadians living with arthritis will grow from 4.6 million adults to 7.5 million or one in fivei. Symptoms of arthritis may include joint pain and stiffness, which can result in significant disability and poor quality of lifeii. Adults in Canada living with arthritis are more likely than those without arthritis to report poor health (including mental health), higher levels of stress and reduction of activities at home, work or schooliii. To be sure this product is right for you, always read and follow the label.

"Arthritis is a leading cause of disability in the population. Adults in Canada with arthritis report pain, and needing help with daily activities much more frequently than those without arthritis," says Janet Yale, CEO and president of The Arthritis Society. "Initiatives to reduce the pain and disability associated with arthritis are crucial to maintaining and improving the quality of life for people living with the disorder. We applaud ALEVE and the Blue Jays for this bold initiative."

Follow the ALEVE Strike out count and donation updates at www.facebook.com/AleveCanada.

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2015, the Group employed around 117,000 people and had sales of EUR 46.3 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.3 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.

In Canada, Bayer had sales of $1.8 billion CAD in 2015 and 1,500 employees at year-end.

For comprehensive information on Bayer in Canada, go to www.bayer.ca.

About The Arthritis Society
The Arthritis Society has been setting lives in motion for over 65 years. Dedicated to a vision of living well while creating a future without arthritis, The Society is Canada's principal health charity providing education, programs and support to the over 4.6 million Canadians living with arthritis. Since its founding in 1948, The Society has been the largest non‐government funder of arthritis research in Canada, investing more than $190 million in projects that have led to breakthroughs in the diagnosis, treatment and care of people with arthritis. The Arthritis Society is accredited under Imagine Canada's Standards Program. For more information and to make a donation, visit www.arthritis.ca.

_____________________________
i Public Health Agency of Canada, Life with Arthritis in Canada: A Personal and Public Health Challenge (Ottawa: Her Majesty the Queen in Right of Canada, 2010), 17.
ii Arthritis Alliance of Canada, The Impact of Arthritis in Canada: Today and Over the Next 30 Years (Fall 2011), 12.
iii Arthritis Community Research and Evaluation Unit (ACREU): Arthritis in Canada (Prepared for The Arthritis Society, 2013)

SOURCE ALEVE®

For further information: Communications Contacts: Patricia Amato, Veritas Communications, amato@veritasinc.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890