MONTREAL, Aug. 19, 2016 /CNW Telbec/ - After a spectacular visit to Toronto's Exhibition Place on July 28th, 2016, the Lolë White Tour stopped at the Old Port of Montreal to celebrate yoga at the Jacques-Cartier Quay. The fifth spectacular Lolë White Tour edition in Montreal was held under the setting sun for the first time! This unique event was part of a series of unforgettable events around the world organized by women's activewear and lifestyle brand Lolë.
A group of 7,000 yogis, dressed all in white as a symbol of peace, united to experience a unique evening of pure serenity against the backdrop of the beautiful Montreal city and its harbourfront. From 7:30 p.m. to 10:30 p.m., this iconic location was host to a special yoga session led by internationally renowned yoga teacher Seane Corn, Lolë ambassador Dawn Mauricio (who has been hosting the Lolë White Tour for the past three years), as well as yoga teacher and former principal Grands Ballets Canadiens dancer Geneviève Guérard. Montreal singer-songwriter Ariane Zita guided participants through their poses with soothing piano melodies, including an original composition called "Thousand Places," which was enthusiastically received.
The Lolë White Tour has become extremely popular since its inception in 2012 and continues to grow internationally. The brand has a special attachment to Montreal as its beloved hometown city. Taking over iconic venues such as the Olympic Stadium or the Montreal Museum of Fine Arts, Lolë has decided to celebrate its fifth anniversary by returning to its roots and the great outdoors! "Celebrating yoga at sunset in such an inspiring place encourages inner reflection within a shared energy space. All the strangers around you who are enjoying that moment of escape quickly become your friends. This is an exceptional experience for body and soul!" said Nathalie Binda, Vice-President of Marketing at Lolë.
The Lolë White Tour continues to promote its mission of building a global wellness movement. Following the tremendous success of the event, Lolë launched the first-ever Lolë White Tour On The Road on International Yoga Day (June 21st, 2016), a series of community-powered local yoga sessions organized in cities across the globe. By the end of this year's edition, the brand will have united over 65,000 yoga aficionados around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations.
Thanks to the support of its main partners in Montreal; Oikos, NeoStrata, Pure Leaf, Elle Québec and Sports Expert, the Tour continues to promote personal connections, community involvement, and the opportunity to experience the exceptional.
To conclude this summer season of memorable gatherings, the Lolë White Tour On The Road will make one last stop at Casimir-Dessaulles Park in St-Hyacinthe on August 27th, 2016. Atelier M&V amie Lolë, in partnership with the Centre de yoga PurEquilibre, invites local yogis to come together for an evening dedicated to inner peace.
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday.
ABOUT LOLË WHITE TOUR
The annual Lolë White Tour was launched in 2012 with the goal of building a global wellness movement. Since then, Lolë has united over 65 000 yoga lovers around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations. The tour has become renowned in the wellness space for promoting personal connections, community involvement, and the opportunity to experience the exceptional. This year, the Lolë White Tour was hosted in Toronto on July 28th and in Montreal on August 18th.
ABOUT LOLË WHITE TOUR ON THE ROAD
Building on the Lolë White Tour success, Lolë launches the first-ever Lolë White Tour On The Road, a series of community-powered local yoga sessions organized in communities around the world. By joining forces with its regional partners, Lolë celebrates the beauty of yoga in multiple cities in Canada, the United States and in Europe.
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Image with caption: "Lolë White Tour 2016, Old Port of Montreal © Yannick Khong (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20160819_C6098_PHOTO_EN_755918.jpg
Image with caption: "Logo: Lolë (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20160819_C6098_PHOTO_EN_755899.jpg
For further information: Geneviève Allaire, BICOM Communications, firstname.lastname@example.org, 514-223-6770