The next tour stop will be in Paris at the Grand Palais on September 1.
MONTREAL, July 27, 2013 /CNW Telbec/ - The biggest outdoor yoga event
ever held in Quebec took place today in Montreal. Dressed in white as a
symbol of peace, 5000 people attended the 2nd Montreal edition of the
Lolë White Yoga Session. In two segments of 2,500 people each, the
positive energy was palpable on the Sun Life Financial Esplanade at the
"In response to the popularity of the Montreal event this year, we had
to add a second session in the afternoon, as registration for the
morning session filled up in the first week," explained Nathalie Binda,
Vice-President of Marketing at Lolë. "Today's event had a record
turnout. It's impressive to witness more than 5,000 people coming
together and sharing a moment as intense as this," added Binda.
The Montreal gathering is part of the Lolë White Yoga Tour visiting five
major cities this year. Launched in Salt Lake City in January, the tour
then moved on to Toronto before coming to Montreal. Next stop: Paris,
where the event will be held at the Grand Palais. That gathering, which
promises to be the most impressive yet, will conclude the tour. To
date, several Lolë White Yoga Sessions, all equally successful, have
been held around the world. At its completion, the 2013 edition of the
tour will have touched the hearts of more than 10,000 people around the
To the melodious sound of M'Michele's electric harp, yoga teacher and
Lolë ambassador Lyne St-Roch hosted today's event for the second
consecutive year. "Guiding thousands of people while sharing a unifying
experience is indescribable," said St-Roch. "Only Lolë enables us to
have such moving experiences."
"Our mission will always be to encourage, mobilize and bring together
active women with shared values, in order to create a community that
exudes a sense of well-being," says Bernard Marriette, President-CEO of
Coalision. "The success of this tour," adds Mariette, "has made it
clear to us that we must repeat the event next year."
During the event Lolë collected donations in benefit of the Hochelaga
We invite you to visit lolewomen.com/whiteyoga for additional information on the Lolë White Yoga Tour and to view
photos of today's sessions.
At Lolë, wellness is a lifestyle inspired by the quest for harmony
between urban living and nature, and the pleasure of practising a
variety of physical activities. Live Out Loud Everyday! With concern
for the value of people and products, the brand offers innovative,
feminine, functional clothing collections for urban women. Founded in
Canada and still entirely designed in Montreal, the Lolë brand is
available at over 1,700 points of sale worldwide, at Lolë Ateliers, and
online at www.lolewomen.com .
B Roll & Images http://we.tl/am9qOy0ugu
Image with caption: "5,000 people dressed in white attend the Lolë White Yoga Session on the Sun Life Financial Esplanade at the Olympic Park. (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20130727_C2109_PHOTO_EN_29355.jpg
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