Publicis Canada and BCP now to be 100% owned by Publicis Worldwide, both
will operate as two distinct legal entities
Andrew Bruce appointed new CEO of Publicis Canada
Alain Bergeron remains President of BCP
MONTREAL, March 5, 2013 /CNW Telbec/ - Yves Gougoux today announced his
decision to redefine his role and position within Publicis Canada and
as well as in the agency BCP Inc. Accompanying the news is Yves
Gougoux's decision to sell his 30% ownership in Publicis Canada and his
100% ownership in BCP to Publicis Worldwide.
Effective immediately, Publicis Canada and BCP are 100% owned by
Publicis Worldwide and both will operate as two distinct legal
Yves Gougoux will maintain his position as Chairman of both Publicis
Canada and BCP boards.
Moving forward, Yves Gougoux is pleased to announce the appointment of
Andrew Bruce as new CEO of Publicis Canada. He will be responsible for
all the activities and divisions of Publicis Canada, nationally.
As for BCP, it will continue to be presided over by Alain Bergeron, who
joined the agency as president in 2010.
Jean-Yves Naouri, Executive Chairman of Publicis Worldwide, COO and
member of the Management Board of Publicis Groupe declared: "Under the
leadership of Yves, Publicis Canada has flourished. It is a model
agency and operation within the Canadian communications industry and a
reference for our Groupe. Likewise, BCP stands as a shining example of
creativity. We're proud to welcome this storied agency into our global
family. Yves has been at the helm of Publicis Canada now for 17 years.
With a top-tier team at his side, he has accelerated our growth
dramatically in Canada. Yves' decision to distance himself from the
day-to-day operations of the agency will allows us to tap into his
knowledge and leverage the respect he has garnered across our worldwide
network for specific international mandates."
Maurice Lévy, Publicis Groupe Chairman and CEO added: "When I met Yves
in 1996, his mandate was clear: build and establish Publicis Canada as
a respected and formidable, national brand. Today I can say with full
confidence and great respect - mission accomplished. On a personal
note, Yves is and will always be a highly regarded and respected member
of the Publicis family."
Mr. Gougoux shared: "After 38 incredible years in communications and a
thorough and thoughtful process, I have arrived at the conclusion that
it is time to distance myself from the day-to-day duties that accompany
the role of CEO of Publicis Canada and active and sole owner of BCP.
This new role affords me the extra time to pursue other areas of
interest and spend more time with my family while remaining in contact
with the executive management of the agency on key strategic issues. I
also intend to tackle select mandates for the Publicis network on the
international front." Yves Gougoux continues: "The timing could not be
better. Two highly talented and determined management teams surround
me, both at Publicis Canada and BCP. They are ready to embark on the
next chapter of their already impressive journey."
Publicis Canada's strong and steady growth in the market has been
closely followed as the agency has expanded its expertise and resource
base in lock step with the ever-evolving needs of the clients' they
serve. Today Publicis stands as a leader in the Canadian communications
industry with more than 450 employees working across its network of
offices in Montreal, Toronto, Windsor and Calgary.
As for the appointment of Andrew Bruce as President and CEO of Publicis
Canada, Yves Gougoux declared: "Andrew joined me in 1999 and has been
instrumental in the construction of our Canadian operation. His
contribution and leadership in helping us establish ourselves in
Toronto, and also nationally, has been invaluable. His current position
as President and COO of Publicis Canada has readied Andrew for this
expanded mandate by allowing him to work more closely with our people
and our clients across Canada. I have full confidence in Andrew and his
Andrew Bruce said: "We're in an enviable position; entrusted by some of
Canada's greatest business and brands, packed with talented and
passionate people, armed with extensive resources, and as determined as
the day we all signed on. Our vision is clear and our culture is
strong. It is a real privilege to step into the role of CEO. And I
thank Yves for it."
BCP was founded in 1963 by the late Jacques Bouchard and was the first
truly francophone advertising agency in Canada. Its courageous and
innovative approach has been at the root of the creation of the
advertising industry in Québec and of so many Québec advertising
institutions: the Publicité Club de Montréal and its famous award event, La relève publicitaire and Le Mondial de la publicité to name a few.
It was purchased by Yves Gougoux in 1984 and has enjoyed since an
incredible success and growth. While the agency has deep roots in the
Québec market many of its client mandates are national.
"BCP is a full-service agency fulfilling a critical role, as we aim to
establish a second pan-Canadian agency to extend our services
to clients. Under the leadership of its current President, Alain
Bergeron, who joined in 2010, BCP will continue to pursue its
ambitions, now with the full support of Publicis Worldwide," declared
Yves Gougoux concluded: "I have been at the helm of BCP now for 29
years. Founded in 1963 and turning 50 this year, its history is rich in
accomplishments. The news we share today marks a new day and ensures a
bright future for this incredible agency. Under Alain's vision, BCP is
in good hands with exciting ambitions moving forward".
Publicis Canada is one of the largest and leading communications group
in the country, employing more than 450 people. Publicis Worldwide is
one of the three worldwide advertising networks within Publicis Groupe
BCP, a standalone separate entity, is a fully integrated service
communications agency located in Montréal and employs more than 70
people. BCP is now part of Publicis Worldwide, one of the three
worldwide advertising networks within Publicis Groupe SA.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index]
is the third largest communications group in the world, offering the
full range of services and skills: digital (Digitas, Razorfish,
Rosetta, VivaKi, LBi), traditional advertising (BBH, Leo Burnett,
Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media buying and strategy
(Starcom MediaVest Group and ZenithOptimedia) and specialized
communications with PHCG (Publicis Healthcare Communications Group).
Present in 104 countries, the Groupe employs 58,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe
Viva la Difference !
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